---------- Text of forwarded message ---------- Date: Tue, 20 Oct 1992 13:35:50 CDT From: "Kenneth L. Hacker, Ph.D., Communication" <[log in to unmask]> To: Multiple recipients of list ACTIV-L <[log in to unmask]> Subject: correction on Bush Time ad October 15, 1992 CORRECTION REGARDING THE UNETHICAL BUSH "TIME" AD by Kenneth L. Hacker, Ph.D. and Walter R. Zakahi, Ph.D. After reviewing the Bush "Time" TV spot again, we found that the Bush ad designers did indeed include the funding source in the ad. We were wrong in previously stating that it is nowhere in the ad. We located it at the very beginning of the spot --where it is most likely to not be noticed. Still, we want to make it clear that the FCC-required identification of source is in the spot and we did not observe it in previous viewings. Notwithstanding this correction in our analysis, we remain convinced that the spot is fully deceptive and violates fundamental principles of honest and fair campaign advertising. We agree with Time magazine that the ad is an infringement upon the Time logo. The ad appears to be designed to confuse voters about who is making the charges about Clinton. While the Bush campaign identification is shown in small and pale print at the beginning of the ad for a few seconds, the Time trademark is shown in large print for more time and closer to the end of the message.