Colleagues, With apologies for cross-posting, I am thrilled to announce the launch of Immersive Promotion. Funded by StoryFutures Academy, Immersive Promotion is a research-led sector-development project examining how the UK creative industries can produce gateway promotional content for today’s immersive experiences, specifically those based on Virtual and Augmented Reality technology. All of our resources are freely available, allowing creators and students from different creative sectors and disciplines to better communicate with their audiences about the magic of immersive content. Please share widely! *IMMERSIVE PROMOTION* *Marketing XR to New Audiences* *www.immersivepromotion.com* <http://www.immersivepromotion.com> In the New Adventures: The Strength of Immersive Entertainment 2020 report, Ricky Brigante and Sarah A.S. Elger identifies marketing and publicity as one of the biggest challenges facing the growth of the immersive sector. How do you communicate the magic of 3D worlds via 2D media? In response, we have created new promotional strategies, prototypes, industry bibles and teaching resources for how immersive experiences can be better marketed to today's audiences. We partnered with The National Gallery, Anagram and Studio McGuire to create research-informed and audience-evaluated promotional campaigns for live VR and AR experiences. Our research was based on audience and cultural insight, interviews, reports, academic theory, industry advisory panels and creative practice. - Read the full Immersive Promotion Bible <https://www.immersivepromotion.com/immersive-promotion-bible>. - Explore our live case study promotional campaigns for: - Anagram's Goliath <https://www.immersivepromotion.com/goliath>, a forthcoming VR documentary for Oculus about living with schizophrenia; - Studio McGuire's The Invited <https://www.immersivepromotion.com/the-invited>, a forthcoming AR pop-up kirigami adaptation of Dracula; - The National Gallery's Virtual Veronese <https://www.immersivepromotion.com/virtual-veronese>, a VR experience allowing users to visit Paolo Veronese's art in 1562. - Discover our audience insights about what works and what doesn't when marketing immersive content to new audiences. - Delve into our course materials <https://www.immersivepromotion.com/teaching-resources> for teaching immersive promotion, with video lectures, workshops and assignment briefs. - Subscribe to our new YouTube channel <https://www.youtube.com/playlist?list=PLKgW6-gHczSeSK5LwufBhf35vUInSy_er> . *Dr Matthew Freeman, FHEA* *Reader in Multiplatform Media* *Unit of Assessment Leader, **Communication, Cultural and Media Studies* *Co-Director, The Centre for Media Research <https://www.bathspa.ac.uk/schools/liberal-arts/research/centre-for-media-research/>* *Film and Media Subject Lead**, SWW AHRC DTP <https://www.sww-ahdtp.ac.uk>* The School of Creative Industries Bath Spa University Newton Park, Bath, BA2 9BN *Telephone:* +44 (0)1225 876708 *Staff Profile:* www.bathspa.ac.uk/our-people/matthew-freeman/ ---- To sign off Screen-L, e-mail [log in to unmask] and put SIGNOFF Screen-L in the message. Problems? Contact [log in to unmask]