*I am pleased to announce the Paperback and eBook release of my monograph
Tweenhood: Femininity and Celebrity in Tween Popular Culture (2019). *

Details of the book can be found here
<> on Bloomsbury’s

“A powerful female, pre-adolescent, consumer demographic has emerged in
tandem with girls becoming more visible in popular culture since the 1990s.
Yet the cultural anxiety that this has caused has received scant academic
attention. In *Tweenhood*, Melanie Kennedy rectifies this and examines
mainstream, pre-adolescent girls' films, television programmes and
celebrities from 2004 onwards, including *A Cinderella Story* (2004), *Hannah
Montana* (2006) and *Camp Rock *(2008). Her book forges a dialogue between
post-feminism, film and television, celebrity and most importantly; the
figure of the tween. Kennedy examines how these media texts, which are so
key to tween culture, address and construct their target audience by
helping them to 'choose' an appropriately feminine identity. Tweenhood
then, she argues, is transient and a discursive construct whose unpacking
highlights the deification of celebrity and femininity within its culture.”

The book has recently been reviewed in *Feminist Media Studies
<>*, *Journal
of Gender Studies
<>*, and *The
Journal of Popular Culture

*Dr Melanie Kennedy (SFHEA)*

*Lecturer in Media and Communication*

School of Media, Communication and Sociology, University of Leicester,
House, 132 New Walk, Leicester, LE1 7JA

Tel: 0116 223 1624


Associate Editor, Commentary and Criticism for *Feminist Media Studies*

*New books** The Wedding Spectacle Across Contemporary Media and Culture:
Something Old, Something New *(London: Routledge, 2020) available here

*And **Tweenhood: Femininity and Celebrity in Tween Popular Culture* (London:
IB Tauris, 2019) available here

Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama: