*I am pleased to announce the Paperback and eBook release of my monograph Tweenhood: Femininity and Celebrity in Tween Popular Culture (2019). * Details of the book can be found here <https://www.bloomsbury.com/uk/tweenhood-9781350157439/> on Bloomsbury’s website. “A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In *Tweenhood*, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including *A Cinderella Story* (2004), *Hannah Montana* (2006) and *Camp Rock *(2008). Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.” The book has recently been reviewed in *Feminist Media Studies <https://www.tandfonline.com/doi/full/10.1080/14680777.2019.1648098>*, *Journal of Gender Studies <https://www.tandfonline.com/doi/full/10.1080/09589236.2019.1694321>*, and *The Journal of Popular Culture <https://onlinelibrary.wiley.com/doi/abs/10.1111/jpcu.12866>*. *Dr Melanie Kennedy (SFHEA)* *Lecturer in Media and Communication* School of Media, Communication and Sociology, University of Leicester, Bankfield House, 132 New Walk, Leicester, LE1 7JA Tel: 0116 223 1624 <https://leicester.academia.edu/MelanieKennedy> https://leicester.academia.edu/MelanieKennedy Associate Editor, Commentary and Criticism for *Feminist Media Studies* (Routledge) *New books** The Wedding Spectacle Across Contemporary Media and Culture: Something Old, Something New *(London: Routledge, 2020) available here <https://www.routledge.com/The-Wedding-Spectacle-Across-Contemporary-Media-and-Culture-Something/Kay-Kennedy-Wood/p/book/9781138586239> . *And **Tweenhood: Femininity and Celebrity in Tween Popular Culture* (London: IB Tauris, 2019) available here <https://www.bloomsbury.com/uk/tweenhood-9781780768427/>. ---- Screen-L is sponsored by the Telecommunication & Film Dept., the University of Alabama: http://www.tcf.ua.edu