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Colleagues may be interested in the publication of the following new book:

*The Routledge Companion to Transmedia Studies*

*Edited by Matthew Freeman and Renira Rampazzo Gambarato*

Series: Routledge Media and Cultural Studies Companions
<https://www.routledge.com/Routledge-Media-and-Cultural-Studies-Companions/book-series/RMCSC>

Across the globe, people now engage with media content across multiple
platforms, following stories, characters, worlds, brands and other
information across a spectrum of media channels. This transmedia phenomenon
has led to the burgeoning of transmedia studies in media, cultural studies
and communication departments across the academy. *The Routledge Companion
to Transmedia Studies* seeks to be the ultimate publication for scholars
and students interested in comprehending all the various aspects of
transmediality. This collection, which gathers together original articles
by a global roster of contributors from a variety of disciplines, sets out
to contextualize, problematize and scrutinize the current status and future
directions of transmediality, exploring the industries, arts, practices,
cultures, and methodologies of studying convergent media across multiple
platforms.

*Review:*
"The editors have assembled an international rogue’s gallery of some of the
world’s top thinkers about transmedia. I love that attempts to develop a
field theory of transmedia have given way to efforts to describe different
configurations transmedia might take in different contexts or in the
service of different goals."
*–* *Henry Jenkins, Provost Professor of Communication, Journalism,
Cinematic Arts and Education, University of Southern California*

*Dr Matthew Freeman* is Reader in Multiplatform Media at Bath Spa
University and Co-Director of its Centre for Media Research. He is the
author of *Historicising Transmedia Storytelling* (2016) and *Industrial
Approaches to Media* (2016), the co-author of *Transmedia Archaeology* (2014),
and the co-editor of *Global Convergence Cultures *(2018).

*Dr Renira Rampazzo Gambarato* is Senior Lecturer in Media and
Communication Studies at Jönköping University. She is co-editor of *Exploring
Transmedia Journalism in the Digital Age *(2018) and of *Kulturdialoge
Brasilien-Deutschland–Design, Film, Literatur, Median *[*Cultural Dialogue
Brazil-Germany–Design, Film, Literature, Media*] (2008).

*Table of Contents:*

Foreword
*– Henry Jenkins*

Introduction: Transmedia Studies – Where Now?
*– Matthew Freeman and Renira Rampazzo Gambarato*

*Part I: Industries of Transmediality*

1. Transmedia Film: From Embedded Engagement to Embodied Experience
*– Sarah Atkinson*

2. Transmedia Documentary: Experience and Participative Approaches to
Non-Fiction Transmedia
*– Joakim Karlsen*

3. Transmedia Television: Flow, Glance, and the BBC
*– Elizabeth Evans*

4. Transmedia Telenovelas: The Brazilian Experience
*– Ianara Rosas and Hanna Nolasco*

5. Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies
of Franchise Licensing
*– William Proctor*

6. Transmedia Publishing: Three Complementary Cases
*– Alastair Horne*

7. Transmedia Games: Aesthetics and Politics of Profitable Play
*– Helen Kennedy*

8. Transmedia Music: The Values of Music as a Transmedia Asset
*– Paola Brembilla*

9. Transmedia Journalism: The Potentialities of Transmedia Dynamics in the
News Coverage of Planned Events
*– Renira Rampazzo Gambarato*

10. Transmedia Sports: The National Basketball Association, Emojis, and
Personalized Participation
*– Ethan Tussey*

11. Transmedia Social Platforms: Livestreaming and Transmedia Sports
*– Portia Vann, Axel Bruns and Stephen Harrington*

12. Transmedia Celebrity: The Kardashian Kosmos - Between Family Brand and
Individual Storylines
*– Šárka Gmiterková*

13. Transmedia Attractions: The Case of *Warner Bros. Studio Tour – The
Making of Harry Potter*
*– Matthew Freeman*

*Part II: Arts of Transmediality*

14. Transmedia Storytelling: Characters, Time, and World – The Case of
*Battlestar
Galactica*
–* Melanie Bourdaa*

15. Transmedia World-Building: History, Conception, and Construction
– *Mark J. P. Wolf*

16. Transmedia Characters: Additionality and Cohesion in Transfictional
Heroes
– *Roberta Pearson*

17. Transmedia Genres: Form, Content, and the Centrality of Memory
*– Colin B. Harvey*

18. Transmedia Writing: Storyworlds and Participation at the Intersection
of Practice and Theory
– *Donna Hancox*

19. Transmedia Photography: Implicit Narrative from a Discrete Moment
– *Kevin Moloney*

20. Transmedia Indie: Creativity Outside Hollywood
– *Erica Negri*

*Part III: Practices of Transmediality*

21. Transmedia Adaptation: Revisiting the No-Adaptation Rule
– *Christy Dena*

22. Transmedia Developer: Success at Multiplatform Narrative Requires a
Journey to the Heart of Story
– *Jeff Gomez*

23. Transmedia Production: Embracing Change
*– Robert Pratten*

24. Transmedia Commodification: Disneyfication, Magical Objects, and *Beauty
and the Beast*
*– Anna Kérchy*

25. Transmedia Franchising: Driving Factors, Storyworld Development, and
Creative Process
*– Peter von Stackelberg*

26. Transmedia Distribution: From Vertical Integration to Digital Natives
*– Elizabeth Evans*

27. Transmedia Branding and Marketing: Concepts and Practices
*– Max Giovagnoli*

*Part IV: Cultures of Transmediality*

28. Transmedia Archaeology: Narrative Expansions Across Media Before the
Age of Convergence
*– Paolo Bertetti*

29. Transmedia Heritage: Museums and Historic Sites as Present-Day
Storytellers
*– Jenny Kidd*

30. Transmedia Fandom and Participation: The Nuances and Contours of
Fannish Participation
*– Paul Booth*

31. Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic
Circulation
*– Matt Hills*

32. Transmedia Politics: *Star Wars* and the Ideological Battlegrounds of
Popular Franchises
*– Dan Hassler-Forest*

33. Transmedia Charity: Constructing the Ethos of the BBC’s *Red Nose
Day* Across
Media
*– Matthew Freeman*

34. Transmedia Education: Changing the Learning Landscape
*– Lorena Peret Teixeira Tárcia *

35. Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology
*– Carlos A. Scolari*

36. Transmedia for Social Change: Evolving Approaches to Activism and
Representation
*– Donna Hancox*

37. Transmedia Identities: From Fan Cultures to Liquid Lives
*– André Jansson and Karin Fast*

38. Transmedia Psychology: Creating Compelling and Immersive Experiences
*– Pamela Rutledge*

39. Transmedia Religion: From Representations to Propaganda Strategy
*– Marie-Eve Carignan*

*Part V: Methodologies of Transmediality*

40. A NarratologicalApproach to Transmedial Storyworlds and Transmedial
Universes
*– Jan-Noël Thon*

41. An Ontological Approach to Transmedia Worlds
*– Frank Branch and Rebekah Phillips*

42. An Experience Approach to Transmedia Fictions
*– Susana Tosca and Lisbeth Klastrup*

43. A Design Approach to Transmedia Projects
*– Renira Rampazzo Gambarato *

44. A Management Approach to Transmedia Enterprises
*– Ulrike Rohn and Indrek Ibrus*

45. A Micro-Budget Approach to Transmedia in Small Nations
*– Kyle Barrett*

46.A Genettian Approach to Transmedia (Para)Textuality
*– Raúl Rodríguez-Ferrándiz*

47. A Semiotic Approach to Transmedia Storytelling
*– Geane Alzamora*

48. A Mythological Approach to Transmedia Storytelling
*– Nicoleta Popa Blanariu and Dan Popa*

49. A Qualitative Network Approach to Transmedia Communication
*– Matthias Berg and Andreas Hepp*

50. A Metrics Model for Measuring Transmedia Engagement
*– Eefje Op den Buysch and Hille van der Kaa*

Afterword: The Present and Future of Transmedia Practices – A Conversation
*– Alison Norrington, Kate Pullinger, Nataly Rios Gioco and Kate
Fitzpatrick*

*Published by Routledge and available at:*
https://www.routledge.com/The-Routledge-Companion-to-Transmedia-Studies/Freeman-Gambarato/p/book/9781138483439



*Dr Matthew Freeman, FHEA*
*Reader in Multiplatform Media*
*Unit of Assessment Leader, Communication, Cultural and Media Studies*
*Co-Director, The Centre for Media Research*
*Film and Media Subject Lead**, SWW AHRC DTP*

T: +44 (0)1225 876708
W: www.bathspa.ac.uk/our-people/matthew-freeman/

The School of Creative Industries
Bath Spa University
Newton Park, Bath, BA2 9BN

Home of The Centre for Media Research
<https://www.bathspa.ac.uk/liberal-arts/research/centre-for-media-research/>
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<http://www.sww-ahdtp.ac.uk>

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