*The following book might be of interest to screen studies scholars
examining celebrity culture and persona.*

We are thrilled to announce the release of *Becoming Brands: Celebrity,
Activism and Politics *edited by Jackie Raphael and Celia Lam*. *Special
thanks to Professor P. David Marshall for the foreword. It is a remarkable
book which I am confident you will enjoy reading cover-to-cover. The book
is now available for ordering:
*http://www.waterhillpublishing.com/books.html*
<http://www.waterhillpublishing.com/books.html>.


*Contents*

Foreword: The Bridge of the Human Brand
*P. David Marshall*

Introduction: Becoming Brands
*Jackie Raphael and Celia Lam*

*PART I: Approaches to Activism*

Offstage humanitarianism: Reality, drama and ‘successful misunderstanding’
*Carla Rocavert*

The Emergence of the ‘Super-Celebrity Activist’: George Clooney and
Angelina Jolie
*Sally Totman*

The Silent DisCo: Celebrity, Disability and ‘Rights Not Charity’
*Ellen Finlay and Louise St Guillaume*

Commercializing Conservationism: Celebrity, Sea Shepherd, and the Pop
Politics of Protest
*Evan Beaumont Center*

*PART II: Politics and Presentation*

Conflicted Celebrity in Media: Graffiti Artists and pixadores in the
Brazilian Press
*Alexander Araya López*

Clint Eastwood’s Identity Politics
*Ronald Strickland*

Rebel with a Cause: Celebrity, Authenticity and Political Capital
*Tomasz Olczyk and Jacek Wasilewski*

*PART III: Facing Feminism*

Having a Driving License in the Movie Theatre: Driver Nebahat
*Nilay Ulusoy*

Celebrities and Conflicting Notions of Modern Feminist Embodiment
*Kelly M. O’Donnell*

*PART IV: Leaving a Legacy*

Phoenix Rising: Freddie Mercury’s Legacy and the Fight Against AIDS
*Marie Josephine Bennett*

Paul Newman: Posthumous Philanthropy and Persona


*Jackie Raphael*

The Centre for Media and Celebrity Studies (CMCS) is an international
organization and that helps coordinating academic research and media
commentaries on fame. CMCS carries a pedagogical philosophy that inspires
integration of high quality research in academic and public discourses of
celebrity culture.  Using the critical lens of celebrity studies, CMCS
facilitates academic and media partnerships to develop commentaries on fame
and social change @celeb_studies <http://www.twitter.com/celeb_studies>

More in our 47th newsletter: *http://bit.ly/2rEc4NJ* <http://bit.ly/2rEc4NJ>

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