Colleagues may be interested in the publication of the following new book:

*Historicising Transmedia Storytelling: *

*Early Twentieth-Century Transmedia Story WorldsBy Matthew Freeman*

Tracing the industrial emergence of transmedia storytelling – typically
branded a product of the contemporary digital media landscape – this book
provides a historicised intervention into understandings of how fictional
stories flow across multiple media forms. Through studies of the story
worlds constructed for The Wizard of Oz, Tarzan, and Superman, the book
reveals how new developments in advertising, licensing, and governmental
policy across the twentieth century enabled historical systems of
transmedia storytelling to emerge, thereby providing a valuable
contribution to the growing field of transmedia studies as well as to
understandings of media convergence, popular culture, and historical media


"This book is an important contribution to the study of transmedia
storytelling. With the aim to historicise transmedia storytelling, it
offers an original point of view on the topic. In these pages transmedia
practices become key to re­reading in an innovative way the history of
twentieth century popular culture."
*– Paolo Bertetti, University of Siena, Italy*

*Dr Matthew Freeman* is Senior Lecturer in Media and Communication at Bath
Spa University, and Director of its Media Convergence Research Centre. The
author of *Industrial Approaches to Media* (2016) and the co-author of
Archaeology* (2014), his research explores production cultures across media
and history, publishing on transmedia storytelling, media branding, and
convergence cultures.

*Table of Contents:*

Introduction: Why Historicise?

*PART I: Defining Transmedia History*

1. Characterising Transmedia Storytelling: Character-building,
World-building, Authorship

2. Contextualising Transmedia Storytelling: Industrialisation, Consumer
Culture, Media Regulation

*PART II: Exploring Transmedia History*

3. 1900-1918: From Fin-de-Siècle to Fairy-Worlds: L. Frank Baum, the Land
of Oz and Advertising

4. 1918-1938: From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc.,
Tarzan and Corporate Authorship

5. 1938-1958: From Jungles to Krypton: DC Comics, Superman and Industry

Conclusion: Crossing the Shifting Sands

*Published by Routledge and available at:*

*Dr Matthew Freeman, FHEA*

*Senior Lecturer in Media and Communication*
*Director, Media Convergence Research Centre*

*The Digital Academy*

*Bath Spa University*

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