*Hosted by EAFIT University, Medellín, ColombiaIn Association with Bath Spa
University, UK,University of Vic – Central University of Catalonia,
Spain,and Bournemouth University, UK3-Day International Conference: 11 – 13
October 2017*

*Confirmed Keynotes:Carlos A. Scolari, Universitat Pompeu Fabra*
*Dan Hassler-Forest, Utrecht University*
*Matthew Freeman, Bath Spa University*

In an age where the distribution and sharing of content across multiple
platforms is increasingly accessible – and the attention span of audiences
even more divided as a result – transmediality has become a key strategy
for engaging audiences across media. Much has been written about the role
of transmediality in a Hollywood context, with scholars defining forms of
transmedia intertextuality (Kinder 1991), transmedia storytelling (Jenkins
2006; Evans 2011) and transmedia storyworlds (Scolari 2009; Wolf 2012),
with others exploring the related roles of transmedia fans (Hills 2015;
Booth 2016) and models of transmedia brand advertising (Tenderich 2015;
Freeman 2016). And yet different countries, cultures and peoples around the
globe are now beginning to define increasing uses for transmediality,
adapting this phenomenon in unique ways to different cultures, communities,
businesses and industries – be it in sectors of film, television,
publishing, journalism, leisure, radio and beyond, emerging in cultural
arenas as diverse as creative writing, museums, apps, virtual reality,
activism and education.

With this in mind, the Transmedia Earth Conference
<> aims to
internationalise both the study and the practice of transmediality by
providing a global platform for showcasing and exploring the many
manifestations of contemporary and historical transmediality around the
world. The conference benefits from a network of international partner
institutions, formed via The Global Academy of Liberal Arts
at Bath Spa University. Transmedia Earth is a formal collaboration between
the Media Convergence Research Centre at Bath Spa University, the Department
of Social Communication
at EAFIT University, the Centre for the Study of Journalism, Culture and
at Bournemouth University, and the Konekto Research Group
at the University of Vic – Central University of Catalonia.

The inaugural conference – hosted by EAFIT University in Colombia – seeks
to map emerging understandings of transmediality and global convergence
cultures. It will run alongside The International Web Series Festival of
Medellin (FIS-MED) <>, the first
space in Colombia dedicated to the recognition, dissemination and award of
serial and transmedia productions made for the web and digital devices. We
are interested in hearing from both scholars and practitioners about
research that examines emerging contexts and meanings of transmediality as
well as from interested parties about cutting-edge social and technological
shifts related to media convergences. We invite proposals for formal
presentations and performative, digital or video based works. Proposal
topics may address, but are not limited to:

   - Transmedia storytelling and writing
   - Transmedia branding and marketing
   - Transmedia distribution and activism
   - Transmedia apps and online games
   - Transmedia web series and mobile devices
   - Transmedia audiences and fandom
   - Transmedia politics and education
   - Transmedia heritage and leisure spaces
   - Transmedia documentary and non-fiction
   - Transmediality as a transnational phenomenon

Please send proposals (300 words) along with a short biography to the
conference coordinators: Matthew Freeman ([log in to unmask]), William
Proctor ([log in to unmask]), Mauricio Vásquez (
[log in to unmask]) and Camilo Andrés Tamayo Gómez ([log in to unmask])
by no later than *31 March 2017*.

The spoken languages for the conference will be English and Spanish, with
translation facilities provided.

Conference website:

*Dr Matthew Freeman, FHEA*

*Senior Lecturer in Media and Communication*
*Director, Media Convergence Research Centre*

*The Digital Academy*

*Bath Spa University*

T: +44 (0)1225 876708
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Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama: