SCMS 2016 - Hollywood Dreams and Publicity Machines Peter Labuza, University of Southern California contact email: [log in to unmask] Society for Cinema and Media Studies Annual Conference Hilton Atlanta, March 30 - April 3, 2016 The irony of the title A Star Is Born is no longer surprising, as new histories have examined the way that publicity before, during, and after the Hollywood Classical Cinema has changed and developed the reception of films, stars, and more. While studying films can tell us much about the way they figure into larger histories, studying the way studios, agencies, and other distributors have presented and sold their work to the public can reveal much about both the economic and social issues of the time. This panel hopes to focus on an array of aspects related to industry studies and how publicity has either shaped or how it can challenge our notions of film history. How do publicity machines shape stars or other talents? How did certain films live or die or their publicity campaigns? How has publicity models changed in the era following the studio system? Are there different models for foreign or independent productions? Who gets emphasized in publicity and who gets erased? Papers should have a strong historical methodology with original archival research, though papers tackling contemporary topics will be considered. Possible Paper Topics Include: —Histories of publicity for specific films, stars, studios, directors, writers —Publicity agencies outside the studios —Publicity in the silent era, especially in terms of methods and outlets —Adoption of Publicity models for film from other media or businesses —Relationships between publicists and the press —International publicity, either Hollywood products abroad, foreign products in the US, or foreign products in their own markets and other foreign markets —Publicity’s representation and role in gender, race, and sexuality —Publicity in the age of the Internet Please submit a 250-word abstract, 5 bibliographic sources (articles or books); and a brief bio (2-3 sentences) to Peter Labuza, [log in to unmask] by August 12. All proposals will be responded to by August 15. Please email with any questions. -- University of Southern California, SCA PhD Student in Critical Studies Visual Studies Graduate Certificate [log in to unmask] <[log in to unmask]> www.labuzamovies.com ---- For past messages, visit the Screen-L Archives: https://listserv.ua.edu/archives/screen-l.html