Dear Friends, Take advantage of this great offer in celebration of 5 DE MAYO!!!! “THE CINEMA HOLD UP” (ASALTO AL CINE) NOW AVAILABLE AT 25% OFF WITH CODE 5MAYCINEMA *This offer is valid now through June 15, 2014* “First Rate Caper. Colorful cinematography, buoyant music, and the sounds of the street. In the end, you can’t help but feel for these kids.” - HOLLYWOOD REPORTER “Iria Gomez Conchiero’s engaging and impressively structured heist movie is a cinematic pleasure, blending the crime genre with slacker youth and coming up with a vibrant Mexican genre film well worth looking at.” - SCREEN DAILY “Immensely likable…a wealth of organic pleasures… it announces debut director-writer Iria Gomez Conchiero as a talent worth tracking.” - VARIETY A favorite of our Spanish Film Club (www.spanishfilmclub.com) collection, “The Cinema Hold” Up offers an intimate view at Mexican youth through the eyes of four teenagers living in contemporary Mexico. “The Cinema Hold Up” would make a vital contribution to courses related to Adolescence / Coming of Age, Friendship, Hispanic and Latin-American Studies, Sociology, Urban Latin-America, Youth. THE CINEMA HOLD UP (ASALTO AL CINE) A film by Iria Gómez Concheiro Mexico / 124 min / Narrative / Spanish with English subtitles First-time feature director Iria Gómez Concheiro draws pitch-perfect performances from the talented ensemble cast and registers a strong and original voice in Mexican cinema. Negus, Chale, Sapo, and Chata are teenagers who grew up in the same rundown district of Mexico City. They spend their days listening to hip-hop, smoking marijuana and fantasizing about the opposite sex. One day they have the bright idea of robbing a movie theater, jeopardizing the one sure thing they have in life – their friendship. An explosive, entertaining dramatic comedy, “The Cinema Hold” Up is a vibrant, authentic, and wonderfully observed portrait of the tempo and texture of today’s Mexican youth urban culture that is hardly depicted in film. The film premiered at the Sundance Film Festival to rave reviews. FESTIVALS & AWARDS Sundance Film Festival; Cartagena de Indias International Film Festival - Best actor; Guadalajara International Film Festival - Mayahuel Debut Film Award - Latinofusion Award; San Sebastian International Film Festival - Casa de America Award. WATCH THE TRAILER Visit: http://www.pragda.com/films/the-cinema-hold-up HOW TO ORDER Email your order to [log in to unmask] View Pragda’s new releases: http://www.pragda.com/films Thanks! Daniela -- Daniela Bajar Pragda 302 Bedford Ave., # 136 Brooklyn, NY 11249 Pragda: www.pragda.com Spanish Film Club: www.spanishfilmclub.com ---- Online resources for film/TV studies may be found at ScreenSite http://www.ScreenSite.org