Dear Friends,

Take advantage of this great offer in celebration of 5 DE MAYO!!!!


“THE CINEMA HOLD UP” (ASALTO AL CINE) NOW AVAILABLE AT 25% OFF WITH CODE
5MAYCINEMA
*This offer is valid now through June 15, 2014*

“First Rate Caper. Colorful cinematography, buoyant music, and the sounds
of the street. In the end, you can’t help but feel for these kids.” -
HOLLYWOOD REPORTER

“Iria Gomez Conchiero’s engaging and impressively structured heist movie
is a cinematic pleasure, blending the crime genre with slacker youth and
coming up with a vibrant Mexican genre film well worth looking at.” -
SCREEN DAILY

“Immensely likable…a wealth of organic pleasures… it announces debut
director-writer Iria Gomez Conchiero as a talent worth tracking.” -
VARIETY

A favorite of our Spanish Film Club (www.spanishfilmclub.com) collection,
“The Cinema Hold” Up offers an intimate view at Mexican youth through the
eyes of four teenagers living in contemporary Mexico. “The Cinema Hold Up”
would make a vital contribution to courses related to Adolescence / Coming
of Age, Friendship, Hispanic and Latin-American Studies, Sociology, Urban
Latin-America, Youth.

THE CINEMA HOLD UP (ASALTO AL CINE)
A film by Iria Gómez Concheiro
Mexico / 124 min / Narrative / Spanish with English subtitles
First-time feature director Iria Gómez Concheiro draws pitch-perfect
performances from the talented ensemble cast and registers a strong and
original voice in Mexican cinema. Negus, Chale, Sapo, and Chata are
teenagers who grew up in the same rundown district of Mexico City. They
spend their days listening to hip-hop, smoking marijuana and fantasizing
about the opposite sex. One day they have the bright idea of robbing a
movie theater, jeopardizing the one sure thing they have in life – their
friendship. An explosive, entertaining dramatic comedy, “The Cinema Hold”
Up is a vibrant, authentic, and wonderfully observed portrait of the tempo
and texture of today’s Mexican youth urban culture that is hardly depicted
in film. The film premiered at the Sundance Film Festival to rave reviews.

FESTIVALS & AWARDS
Sundance Film Festival; Cartagena de Indias International Film Festival
- Best actor; Guadalajara International Film Festival
- Mayahuel Debut Film Award
- Latinofusion Award; San Sebastian International Film Festival
- Casa de America Award.

WATCH THE TRAILER
Visit: http://www.pragda.com/films/the-cinema-hold-up

HOW TO ORDER
Email your order to [log in to unmask]
View Pragda’s new releases: http://www.pragda.com/films

Thanks!

Daniela

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Daniela Bajar
Pragda
302 Bedford Ave., # 136
Brooklyn, NY 11249

Pragda: www.pragda.com
Spanish Film Club: www.spanishfilmclub.com

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Online resources for film/TV studies may be found at ScreenSite
http://www.ScreenSite.org