Duke University Press is pleased to announce the publication of a new book of interest to Screen-L subscribers. In the 1920s, as American films came to dominate Mexico's cinemas, many of its cultural and political elites feared that this "Yanqui invasion" would turn Mexico into a cultural vassal of the United States. In *Making Cinelandia*, Laura Isabel Serna contends that Hollywood films were not simply tools of cultural imperialism. Instead, they offered Mexicans on both sides of the border an imaginative and crucial means of participating in global modernity, even as these films and their producers and distributors frequently displayed anti-Mexican bias. Before the Golden Age of Mexican cinema, Mexican audiences used their encounters with American films to construct a national film culture. Drawing on extensive archival research, Serna explores the popular experience of cinemagoing from the perspective of exhibitors, cinema workers, journalists, censors, and fans, showing how Mexican audiences actively engaged with American films to identify more deeply with Mexico. For more information, please visit our website: http://www.dukeupress.edu/Making-Cinelandia -- Emily Estelle Lawrence Books Marketing Publicity and Advertising Assistant Duke University Press <http://www.dukeupress.edu> (919) 687-3650 905 West Main Street Suite 18B Durham, NC 27701 Friend us on Facebook <http://www.facebook.com/DukeUniversityPress> Follow us on Twitter <http://twitter.com/#%21/DUKEpress> and Pinterest<http://pinterest.com/dukepress/> Read our blog <http://dukeupress.typepad.com/> and Tumblr<http://dukeupress.tumblr.com/> ---- Online resources for film/TV studies may be found at ScreenSite http://www.ScreenSite.org