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Duke University Press is pleased to announce the publication of a new book
of interest to Screen-L subscribers.

In the 1920s, as American films came to dominate Mexico's cinemas, many of
its cultural and political elites feared that this "Yanqui invasion" would
turn Mexico into a cultural vassal of the United States. In *Making
Cinelandia*, Laura Isabel Serna contends that Hollywood films were not
simply tools of cultural imperialism. Instead, they offered Mexicans on
both sides of the border an imaginative and crucial means of participating
in global modernity, even as these films and their producers and
distributors frequently displayed anti-Mexican bias. Before the Golden Age
of Mexican cinema, Mexican audiences used their encounters with American
films to construct a national film culture. Drawing on extensive archival
research, Serna explores the popular experience of cinemagoing from the
perspective of exhibitors, cinema workers, journalists, censors, and fans,
showing how Mexican audiences actively engaged with American films to
identify more deeply with Mexico.

For more information, please visit our website:
http://www.dukeupress.edu/Making-Cinelandia

-- 
Emily Estelle Lawrence
Books Marketing Publicity and Advertising Assistant
Duke University Press <http://www.dukeupress.edu>
(919) 687-3650

905 West Main Street
Suite 18B
Durham, NC 27701

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Online resources for film/TV studies may be found at ScreenSite
http://www.ScreenSite.org