This week’s In Media Res<http://mediacommons.futureofthebook.org/imr/> theme focus is Attracting the Youth Demo (February 10 - February 14). Here's the line-up: Monday, February 10, 2014 - Anna Potter (University of Sunshine Coast) presents: A very special audience: children’s television and the battle of the brands between public service and commercial providers Tuesday, February 11, 2014 - Cyndi Maurer (Rutgers University) presents: Rebranding Nickelodeon: How Did the First Network For Kids Make it Work? Wednesday, February 12, 2014 - Lauris Jones (Independent Scholar) presents: The CW’s Wayward Sons Thursday, February 13, 2014 - Maria Boyd (Georgia State University) presents: MTV’s Third Wave Friday, February 14, 2014 - Christine Hodel (University of Kansas) presents: "Unbagging" Disney Channel’s Marketing Ploys Theme week organized by Maria Boyd<http://mediacommons.futureofthebook.org/imr/users/maria-suzanne-boyd> (Georgia State University). To receive links for each day’s posts and stay up to date on our latest calls for curators, please be sure to “like” our Facebook page<https://www.facebook.com/mediacommons.inmediares>. You can also follow us on Twitter<https://twitter.com/MC_IMR> (use #TV and/or #youth to discuss this week's posts!). For more information, please contact In Media Res at [log in to unmask]<mailto:[log in to unmask]> or email the Coordinating Editor, Ethan Tussey, at [log in to unmask]<mailto:[log in to unmask]>. Best, The In Media Res Team ---- For past messages, visit the Screen-L Archives: https://listserv.ua.edu/archives/screen-l.html