If you're interested in social-issue films (and the people who fund them), then you might be interested in this new report done by two Center for Social Media research fellows. It looks at a clutch of films funded by the Ford Foundation (which invests heavily in social-issue docs) and provides ways to establish goals and expectations that don't rely on numbers or "impressions." It draws from and summarizes some of the fairly hectic debate in the funder and outreach communities around creating goals and evaluation strategies for social-issue docs. Thanks! Social Justice Documentary:DESIGNING FOR IMPACT *NOW AVAILABLE!* Over the past decade, a lively debate has emerged around questions of how best to assess the rising impact of social issue documentaries. *In a new report, Social Justice Documentary: Designing for Impact*, Center for Social Media (CSM) Fellows *Jessica Clark *and *Barbara Abrash*examine this question through the lens of six in-depth case studies of high-impact documentaries, and offer a snapshot of evaluation efforts, an analysis of how strategic design concepts can be applied to documentary production, and a framework to prompt further research. The report builds upon more than five years of Ford Foundation-funded analysis on social documentary<http://org2.democracyinaction.org/dia/track.jsp?key=-1&url_num=1&url=http%3A%2F%2Fwww.centerforsocialmedia.org%2Fmaking-your-media-matter%2Fdocuments> and public media 2.0<http://org2.democracyinaction.org/dia/track.jsp?key=-1&url_num=2&url=http%3A%2F%2Fwww.centerforsocialmedia.org%2Ffuture-public-media> that the authors have conducted both together and separately with CSM. It is designed not to offer prescriptive recommendations about how best to assess impact, but rather to open up a conversation among documentary makers, funders and partners about how to refine best practices for the field. *Click to Read Online<http://org2.democracyinaction.org/dia/track.jsp?key=-1&url_num=3&url=http%3A%2F%2Fwww.centerforsocialmedia.org%2Fdesigning-impact-online-version-0> ** or Download the **PDF<http://org2.democracyinaction.org/dia/track.jsp?key=-1&url_num=4&url=http%3A%2F%2Fwww.centerforsocialmedia.org%2Fsites%2Fdefault%2Ffiles%2Fdocuments%2Fpages%2Fdesigning_for_impact.pdf> * ** -- Pat Aufderheide, University Professor and Director Center for Social Media, School of Communication American University 3201 New Mexico Av. NW, #330 Washington, DC 20016-8080 www.centerforsocialmedia.org [log in to unmask] 202-643-5356 Order *Reclaiming Fair Use: How to Put Balance Back in Copyright*, with Peter Jaszi. University of Chicago Press, 2011<http://www.amazon.com/gp/search/ref=as_li_qf_sp_sr_tl?ie=UTF8&keywords=reclaiming%20fair%20use&tag=centerforsoci-20&index=aps&linkCode=ur2&camp=1789&creative=932>. Sample *Reclaiming Fair Use! * <http://centerforsocialmedia.org/reclaiming> Early comments on *Reclaiming Fair Use:* "The Supreme Court has told us that fair use is one of the "traditional safeguards" of the First Amendment. As this book makes abundantly clear, nobody has done better work making sure that safeguard is actually effective than Aufderheide and Jaszi. The day we have a First Amendment Hall of Fame, their names should be there engraved in stone. --Lewis Hyde, author, *Common as Air: Revolution, Art and Ownership* “*Reclaiming Fair Use* will be an important and widely read book that scholars of copyright law will find a ‘must have’ for their bookshelves. It is a sound interpretation of the law and offers useful guidance to the creative community that goes beyond what some of the most ideological books about copyright tend to say.”—Pamela Samuelson, University of California, Berkeley School of Law "If you only read one book about copyright this year, read *Reclaiming Fair Use. *It is the definitive history of the cataclysmic change in the custom and practice surrounding the fair use of materials by filmmakers and other groups." --Michael Donaldson, Esq. Senior Partner, Donaldson & Callif, Los Angeles. ---- For past messages, visit the Screen-L Archives: http://bama.ua.edu/archives/screen-l.html