It's part of the Bama Art House series.
In an effort to impress his gourmand American girlfriend, Mischa, Steve Coogan has accepted a commission from The Observer newspaper to go on a restaurant tour of the north of England. However, when Mischa (who was meant to accompany him on the trip) insists that they take a break from their relationship and returns to America, Steve is forced to invite colleague and friend-of-sorts Rob Brydon.
Throughout the series the two constantly bicker and attempt to undermine and outdo each other, especially in the presence of any attractive women they encounter. Steve has a number of one-night stands but is increasingly revealed to be in a rut both professionally and personally: at one point – as Steve gets stuck attempting to cross a river using a series of stepping stones – Rob shouts out to him, "You're stuck in a metaphor!"
The competitive atmosphere between the two is occasionally broken by passages of amicable and spontaneous comic improvisation, with each riffing off the other's ideas.