This week's In Media Res special theme week is called Branding.

Here's the line-up:
http://mediacommons.futureofthebook.org/imr/

Monday, October 25, 2010 - Phillip Napoli (Fordham University) presents: Branding in an Evolving Audience Marketplace

Tuesday, October 26, 2010 - Lindsay Hogan Garrison (University of Wisconsin-Madison) presents: (Re)Claiming Space in the Kids Cable Game: Discovery, Hasbro and The Hub

Wednesday, October 27, 2010 - Barbara Selznick (University of Arizona) presents: Whose Stories Matter?: AMC's Post-Network Brand

Thursday, October 28, 2010 - Erin Meyers (Northwestern University) presents: Twitter and the Branding of the Celebrity Self

Friday, October 29, 2010 - Gladys Santiago (New York University) presents: When Advertising to Advertisers Invades the Public Sphere

Theme Week Organized by Darcey West (Georgia State University)

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