Dear Cinema-L:


The University of California Press is pleased to announce the publication of:

The Fun Factory: The Keystone Film Company and the Emergence of Mass Culture

Rob King is Assistant Professor of Cinema Studies and History at the 
University of Toronto.

 From its founding in 1912, the short-lived Keystone Film Company-home 
of the frantic, bumbling Kops and Mack Sennett's Bathing 
Beauties-made an indelible mark on American popular culture with its 
high-energy comic shorts. Even as Keystone brought "lowbrow" comic 
traditions to the screen, the studio also played a key role in 
reformulating those traditions for a new, cross-class audience. In 
The Fun Factory, Rob King explores the dimensions of that process, 
arguing for a new understanding of working-class cultural practices 
within early cinematic mass culture. He shows how Keystone fashioned 
a style of film comedy from the roughhouse humor of cheap theater, 
pioneering modes of representation that satirized film industry 
attempts at uplift. Interdisciplinary in its approach, The Fun 
Factory offers a unique studio history that views the changing 
politics of early film culture through the sociology of laughter.

Full information about the book, including the table of contents, is 
available online:

Lindsay Wong

Electronic Marketing Coordinator
University of California Press
Phone: 510-643-4738
Email: [log in to unmask]
UC Press Blog:
2008 UC Press Online Book Sale (9/15-11/7) :

Online resources for film/TV studies may be found at ScreenSite