---------- Forwarded message ----------
From: Ying Zhu <[log in to unmask]>
Date: Feb 16, 2008 2:53 AM
Subject: Re: Fwd: SCREEN-L
To: [log in to unmask]


New book announcement:

"Television in Post-Reform China: Serial Dramas,
Confucian Leadership and the Global Television Market"
By Ying Zhu

The book discusses how public/popular discourse has
been powerfully channeled through the development of
China's most popular television programming -- serial
dramas in primetime – and parallels this with the
leading intellectual debates and movements of the era
and the rhetoric and policies of the state. It also
provides cross-cultural comparisons that parallel the
textual and institutional strategies of transnational
Chinese language TV dramas with dramas from the three
leading centers of transnational television
production, the US, Brazil and Mexico in Latin
America, and the Korean-led East Asia region. The
comparison reveals creative connections while it also
explores how the emergence of a Chinese
cultural-linguistic market, together with other
cultural-linguistic markets, complicates the power
dynamics of global cultural flows.

Book jacket comments and a table of contents from
Routledge reprinted below:

"In this book Ying Zhu provides an outstanding account
of television in China.  Her synthetic analysis of
political economy, industrial practice and program
content, all set in historical contexts is a model for
future study of any national television system."

Horace Newcomb, Director of Peabody Award
The University of Georgia

"This contribution to comparative and global
television studies provides readers with an enhanced
level of expertise and insight into some of the most
fascinating and significant media dynamics at work in
our contemporary culture."

John Downing, Director of Global Media Research
Center, Southern
Illinois University

Table of Contents

1. Introduction: Chinese Television Drama as Art,
Commerce and Ideology
2. History as Political Discourse: Yongzheng Dynasty
and Contemporary Anti-Corruption Dramas
3. History as Political Discourse II: Marching Toward
the Republic and The Great Emperor Hanwu
4. Dynasty Drama and Serial Narrative
5. Chinese Domestic Theme Dramas, Latin American
Telenovelas, and Korean Trendy Dramas
6. Transnational Circulation of Chinese Language
Television Dramas
7. Building a Harmonious Society through Television
Drama: Toward a Chinese Century?

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Online resources for film/TV studies may be found at ScreenSite
http://www.ScreenSite.org