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Dear Screen-L:


The University of California Press  is pleased to announce the publication of:

The Frodo Franchise: _The Lord of the Rings_ and Modern Hollywood

Kristin Thompson is an Honorary Fellow at the University of 
Wisconsin, Madison. Her many books include _Film Art: An 
Introduction_ and _Film History: An Introduction_ (both with David 
Bordwell) and _Storytelling in the New Hollywood._

http://go.ucpress.edu/ThompsonFrodo

"This is the best all-around view of the Tolkien phenomenon. Thompson 
understands the books, she understands the movies-she also 
understands the money and the franchising. Best of all, she 
understands the people. Thompson offers cultural criticism of the 
highest order, examining one of the most significant shifts in 
contemporary popular media."-Tom Shippey, author of _The Road to 
Middle-earth

"Once in a lifetime." The phrase comes up over and over from the 
people who worked on Peter Jackson's _The Lord of the Rings. _The 
film's seventeen Oscars, record-setting earnings, huge fan base, and 
hundreds of ancillary products attest to its importance and to the 
fact that _Rings _is far more than a film. Its makers seized a 
crucial moment in Hollywood-the special effects digital revolution 
plus the rise of "infotainment" and the Internet-to satisfy the 
trilogy's fans while fostering a huge new international audience. The 
resulting franchise of franchises has earned billions of dollars to 
date with no end in sight. Kristin Thompson interviewed seventy-six 
people to examine the movie's scripting and design and the new 
technologies deployed to produce the films, video games, and DVDs. 
She demonstrates the impact _Rings _had on the companies that made 
it, on the fantasy genre, on New Zealand, and on independent cinema. 
In fast-paced, compulsively readable prose, she affirms Jackson's 
_Rings _ as one the most important films ever made.

Full information about the book, including the table of contents, is 
available online: http://go.ucpress.edu/ThompsonFrodo


-- 
Lolita Guevarra
Electronic Marketing Coordinator
University of California Press
Tel. 510.643.4738 | Fax 510.643.7127
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Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama: http://www.tcf.ua.edu