LIBRARY OF CONGRESS COCA-COLA FELLOWSHIP FOR THE STUDY OF ADVERTISING
AND WORLD CULTURES

Applications are now being accepted for the Library of Congress
Coca-Cola Fellowship for the Study of Advertising and World Cultures,
which will be awarded annually for the next two years. Administered by
the Library's Motion Picture, Broadcasting and Recorded Sound Division
(M/B/RS) in collaboration with the Library's Office of Scholarly
Programs, awards are made to researchers studying the interrelationships
among advertising, culture, commerce and the media. The fellowship
provides recipients with access to resources for an extended period of
in-depth, multi-disciplinary research into the Library's broadcast
advertising and other audio-visual collections. A supporting stipend of
$20,000 is provided for the duration of the fellowship, which must
include three months residency in the Washington, DC, area to conduct
research in the Library's collections. Scholars of all nationalities are
invited to apply.

Selection of the Coca-Cola Fellow will be made by the Librarian of
Congress upon the recommendation of a three-person Selection Committee,
chosen from the broader academic community. The Selection Committee
members will be appointed by the Librarian of Congress in consultation
with the staff of the Motion Picture, Broadcasting and Recorded Sound
Division. The deadline for completed applications for the 2005 award is
March 15, 2005, with the recipient to be announced on May 1, 2005. For
more information on how to apply for the Coca-Cola Fellowship, visit the
web site at www.loc.gov/rr/mopic/cokefellowship/.

THE CURRENT APPLICATION DEADLINE IS: March 15, 2005.

Mike Mashon
Curator, Moving Image Section
Motion Picture, Broadcasting and Recorded Sound Division
Library of Congress

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