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In a message dated 3/15/02 11:54:56 AM Central Standard Time,
[log in to unmask] writes:


> The studios have a reputation for wanting quick
> cash, which is created by putting bums on seats in the midwest.
> So if a midwestern lower-middle-class audience doesn't like the
> movie... it's back to the cutting room.
>
>

I think the myth of the midwestern, lower middle class test audience should
be debunked. I've lived in Kansas City for several years and have never heard
of a test screening, but when I lived in LA a couple of years ago, test
screenings were abundant. Here, we're too insulated. I've heard that only
fifty percent of midwesterns go to a movie a year. Perhaps, the
sophisticated, bi-coastal audiences are also responsible for a compromising
cut of a film.

Travis Frick

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