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In light of recent events and related requests for extensions, the
editorial board of the Velvet Light Trap has decided to push back the
deadline for its upcoming issue, which was to have been today (17
September), to 8 October.  A copy of the call is attached.

Thank you.  Peace,
Doug Battema

The Velvet Light Trap -- A Critical Journal of Film & Television
Number 50, Fall 2002:
Advertising and Promotion

Since the days of early cinema, advertising and promotion have been critical
for the success of film and broadcasting. Advertising and promotional
campaigns
themselves have influenced and been influenced by cultural change;
technological developments and industrial capacity have increased the
prominence and frequency with which advertising and promotional materials can
circulate; and revenue from advertising and promotion supports television
programs and films, especially in commercial media systems. Yet these
advertising campaigns and promotional efforts are often derided, marginalized,
or dismissed. Moreover, many advertising and promotional texts (posters,
commercials, trailers, and the like) often fall outside traditional categories
for serious analysis and consideration within the academy. We encourage
explorations of advertisements and promotional materials as primary texts, as
secondary texts supporting other media content or products, or as a subject
represented in film or television programming. For the 50th issue of The
Velvet Light Trap, we welcome submissions that examine cultural, industrial,
textual, regulatory, and/or audience-centered issues surrounding
advertising and
promotion in media from historical and contemporary perspectives.

Possible topics for this issue include but are not limited to:
*advertising/promotion and televisual “flow”
*product placement and/or integrated advertising in media texts
*race, class, gender, and/or sexuality in promotional materials
*commercial broadcasting within public service media systems (e.g. ITV in
Britain)
*style and authorship
*history and/or development of cinematic trailers
*advertising bans or “taboo” products (e.g. hard liquor, condoms,
cigarettes, feminine hygiene products)
*controversial advertising campaigns
*synergy and marketing strategy
*Super Bowl commercials
*promotional tie-ins, ancillary products, and merchandising
*advertising boycotts and cultural politics (e.g. refusals to advertise on
Ellen or NYPD Blue)
*government regulations, industry self-regulation, and advertising
*public service announcements
*infomercials and celebrity testimonials
*relationship(s) between advertising agencies and radio/television/film
industry
*local cinema or television promotions
*film/television advertising and minority communities (e.g. television/film
advertising in the Black press)
*audience targeting and advertising (e.g. demographics, Nielsen ratings)
*advertising and film/television genres
*advertising and national identity; globalization
*advertising and star image
*culture jamming (e.g. fake advertisements)
*underwriting and public service broadcasting
*branding and the formation of brand communities
*promotion and the political economy of film distribution
*commercials as content (e.g. music videos, World’s Funniest Commercials
specials)
*advertising and propaganda (e.g. war bonds campaigns)

Papers should be approximately 7500 words (roughly 20-25 pages double-spaced)
plus bibliography and endnotes in MLA style. Please submit four copies of the
paper, plus a one-page abstract with each copy, in a format suitable to be
sent
to a reader anonymously. Papers should be accompanied by a single cover page
that includes the author’s name and contact information. Submissions must not
be sent exclusively via email. Submissions will be refereed by the journal’s
Editorial Advisory Board. To obtain more information or to ask questions,
please contact Doug Battema ([log in to unmask], 608-263-3997), Bill
Kirkpatrick ([log in to unmask], 608-238-6656), or Michael Newman
([log in to unmask], 608-263-3998). Submissions are due by Monday,
8 October 2001, and should be sent to:

The Velvet Light Trap
University of Wisconsin-Madison
Department of Communication Arts
821 University Avenue
Madison, Wisconsin 53706-1497
USA

The Velvet Light Trap is an academic, peer-reviewed journal of film and
television studies. The journal is published biannually in March and September
by the University of Texas Press. The Editorial Advisory Board includes such
notable scholars as Don Crafton, Michael Curtin, Alexander Doty, Herman Gray,
Heather Hendershot, Barbara Klinger, Walter Metz, Charles Musser, Chon
Noriega,
and Lynn Spigel.

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Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama: http://www.tcf.ua.edu