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Call for papers: a special issue on "Spectatorship in Popular Film and
Television" in The Journal of Popular Film and Television.

Audiences, reception studies, fan culture -- these topics claim an
increasingly prominent aspect of film and television studies. How do
social and cultural factors influence the ways in which viewers (past and
present) understand what they see on the screen?  The JPFT seeks essays
for a theme issue on spectatorship in film and television. Topics may
include, but are not limited to, the following:

*Who have been the audiences for film and television in general, or for
certain genres?  Have audiences changed significantly over time? If so,
how? If not, why?

*How have viewers created meanings from the movies and programs they have
seen? How are various audience interpretations in conflict or in
agreement?

*How is the practice of moviegoing or television watching different for
various audiences? How have these customs changed over time, and what are
the historical, social and/or behavioral implications of these
alternatives?

*How have film exhibitors, television programmers and producers attempted
to shape and influence the composition and reaction of their audiences?
What socio-cultural, aesthetic, technological and business strategies have
they employed? When have particular strategies been successful or
unsuccessful and why?

How have fans actively shaped their interests in film and television
programs, characters and stars through publications, conventions, and
behavior at cult film performances or through other means?

We welcome a wide variety of approaches to spectatorship -- historical
frameworks, ethnography, reception studies drawing on psychological, film
and literary theory, and media influence studies using a sociological or
communication studies perspective.

Submissions should be no longer than 20 pages and should conform to the
MLA style. Send three hard copies (with self-addressed, stamped envelope
if return is desired) no later than 31 January 2001 to:
Kathryn H. Fuller-Seeley, History Department, PO Box 2001, Virginia
Commonwealth University, Richmond VA 23284-2001.  Do not submit computer
diskettes at this time, and no faxed or emailed submissions, please.
Address all inquiries to Professor Fuller-Seeley at the above address, or
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Online resources for film/TV studies may be found at ScreenSite
http://www.tcf.ua.edu/ScreenSite