GenevaCall for Papers for 2001
Deadline
GenevaSpecial theme
issue of the Journal of Broadcasting and Electronic Media:
New Media and the Commercial Sphere
New Media and the Commercial Sphere is the title of a
special issue now being planned
for the Journal of Broadcasting and Electronic Media.
This issue will be guest co-edited by Matthew P. McAllister
of the Department of Communication Studies at Virginia Tech and
Joseph Turow of the Annenberg School for Communication at
the University of Pennsylvania.
The interrelationships between society's commercial sphere and such new
electronic media as the wired Internet, the wireless Web, interactive
television, and digital radio have not received enough scholarly
attention. This special issue is intended to encourage research on a
broad spectrum of topics relating to the process and effects of
marketing and advertising on the emerging digital interactive media
environment. Submission deadline for papers is August
1, 2001
Possible relevant topics include, but are not limited to, the
following:
** The impact of the new media environment on traditional commercial
media, and vice versa;
** The role of media conglomerates-including the use of internal
synergies and joint ventures-in developing the new media sphere;
** The impact of the new digital commercial environment on journalism
in new and traditional media;
** Forces encouraging or discouraging the blurring of advertising and
media content in the new media realm;
** The implications of electronic commerce for the media system;
** Critical studies of advertising and marketing in the new media;
** The influence of commercial Web content on traditional media;
** The process and implications of database/target marketing;
** The industrial construction of audiences in the new media
environment;
** Digital production and manipulation of advertising imagery;
** The process, nature and effects of interactive advertising;
** Textual and content analyses of advertising on new media.
We encourage a variety of theoretical and methodological approaches to
this broad area. Manuscripts should conform to the guidelines of the
Journal of Broadcasting and Electronic Media. (For
detailed information, see http://www.beaweb.org/pubs1.html) To be
considered for the special issue, manuscripts must be received by
August 1, 2001. Inquiries and five
copies of the manuscript should be sent to:
Matthew P. McAllister
Department of Communication Studies
Virginia Tech
Blacksburg, VA 24061-0311
540-231-9830 (phone); 540-231-9817 (fax)
e-mail:
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