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July 1997, Week 3

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Subject:
From:
"Brian D. Mudd" <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Date:
Tue, 15 Jul 1997 08:28:14 -0400
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I've been away for a few days so I hope I'm not repeating what someone
else has already commented on re. trailer ethics:
 
While I too, am bothered by trailer dialogue which ultimately never appears
in the final movie, the bottom line is the studios are trying to SELL us
catch phrases which will entice us to buy that ticket -- whether or not
the lines were ever intended to appear in the final cut.
 
TV series occasionally do the same with their previews for upcoming
episodes or in "re-caps" from what occurred in previous weeks at the
start of series with continuing story lines.  [Bocho does it frequently].
 
Brian Mudd
SVSU
 
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