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July 1996, Week 5

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Subject:
From:
"J. Senft" <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Date:
Tue, 30 Jul 1996 19:19:53 -0400
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>Has anyone seen the Nike "Air" commercials? They consist of dynamic
>montage of athletes under extreme stress and/or pain. There are close-ups
>of grimacing faces. There's a shot of a man spewing some kind of liquid
>out of his mouth. There are track athletes falling over steples. After a
>minute of these images the screen resolves to a solid color with the Nike
>trademark and the word "Air". That's it. Why would a sports shoe
>manufacturer take this direction for advertisement? It seems like the
>marketing people Nike hired for this is made up of sports haters.
>
> paul ryersbach
 
Really? As an [injured, right now] recreational athlete, I find these ads
truly inspirational.
 
-- Jennifer
 
 
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