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VIDEO PUBLISHING

Marketing Your Big Idea

 

This full day seminar will be presented for the ITVA in Knoxville, TN on

Saturday, April 22nd, (please call Joanne Woods (615) 637-1010) and in London

for the Independent Film Workshop on May 20 (please call Elliot Grove

011-44-171-437-3991.  (Check out our home page below for more information.)

 Thank you.

 

with Michael Wiese

 

Introduction

 

I.  DRAWING BACK THE BOW--The Big Picture

*  Developing a Mission Statement

*  Long Term Planning

*  Working Your Circle of Influence

  *  Programming is a Marketing Decision

 

II. DEVELOPING THE CONCEPT

*  Program Development

*  Who is the Audience?

*  Resources Available

*  Promotable Elements

*  Line Extensions

 

III.  CREATIVE FINANCING: Shaking the Money Tree

  *  Finding Investors

*  Co-Production Partners

*  Home Video Suppliers

*  Corporate Sponsors

*  Designing for Maximum Revenue Streams

*  Deferrals

 

IV.  DEALS, PROFIT SHARING, NEGOTIATING

  *  Money Finders & Brokers

  *  Celebrity Talent

  *  Investors

  *  Deferments

  *  Creative Partners

  *  Limited Partnerships

 

V.  MARKETING

  *  Marketing Your Project & Yourself

  *  Packaging Case Studies

  *  Selling to Different Audiences

  *  Direct Mail

  *  Direct Response Television

*  Marketing Case Studies

 Shirley MacLaine's Inner Workout

 Dolphin

 Hardware Wars

 The Beach Boys

 Healing Sexual Abuse

 Diet for a New America

 The McDougall Program

 

VI.  THE ART OF SPINNING PLATES

 

VII. MANIFESTATION: Creating Something from Nothing