Dear colleagues,

(with the usual apologies for cross posting)

The Watching the Trailer website (www.watchingthetrailer.com<http://www.watchingthetrailer.com>) was established as a resource for academic discussions and work around trailers and related promotional materials.

This week, we’re pleased to present Jonathan Wroot’s work on the trailer as a branding device, in ‘The Story of Arrow Video, as Told by the Trailer for their DVDs’. This is available now via:   http://www.watchingthetrailer.com/trailers-blog

Jonathan is only the most recent of our guest bloggers – you can find earlier posts from the Watching the Trailer project in our archives, including guest posts from:

- Enrica Picarelli, ‘To Catch a Dream: Fashion Film, Ad Campaign or Trailer’  http://www.watchingthetrailer.com/trailers-blog/to-catch-a-dream

- Bridget Kies, ‘Fifty Shades of Paratext: Fan Videos vs Commercial Trailers’
  http://www.watchingthetrailer.com/trailers-blog/fiftyshades <http://www.watchingthetrailer.com/trailers-blog/fiftyshades>

And once you’ve read through those, you’ll be in the mood to complete our new trailer audience survey:
        http://www.watchingthetrailer.com/audience-survey-2.html

If you’ve already taken part in the survey, many thanks – and tell your friends!

Cheers,
The Watching the Trailer team (Fred Greene, Keith M. Johnston, and Ed Vollans)
@watchingtrailer


----
Online resources for film/TV studies may be found at ScreenSite
http://www.ScreenSite.org