SCREEN-L Archives

May 2015, Week 1


Options: Use Monospaced Font
Show Text Part by Default
Show All Mail Headers

Message: [<< First] [< Prev] [Next >] [Last >>]
Topic: [<< First] [< Prev] [Next >] [Last >>]
Author: [<< First] [< Prev] [Next >] [Last >>]

Print Reply
"Edwin Vollans (AMA)" <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Thu, 30 Apr 2015 16:14:31 +0000
text/plain (29 lines)
Dear colleagues,

(with the usual apologies for cross posting)

The Watching the Trailer website (<>) was established as a resource for academic discussions and work around trailers and related promotional materials.

This week, we’re pleased to present Jonathan Wroot’s work on the trailer as a branding device, in ‘The Story of Arrow Video, as Told by the Trailer for their DVDs’. This is available now via:

Jonathan is only the most recent of our guest bloggers – you can find earlier posts from the Watching the Trailer project in our archives, including guest posts from:

- Enrica Picarelli, ‘To Catch a Dream: Fashion Film, Ad Campaign or Trailer’

- Bridget Kies, ‘Fifty Shades of Paratext: Fan Videos vs Commercial Trailers’ <>

And once you’ve read through those, you’ll be in the mood to complete our new trailer audience survey:

If you’ve already taken part in the survey, many thanks – and tell your friends!

The Watching the Trailer team (Fred Greene, Keith M. Johnston, and Ed Vollans)

Online resources for film/TV studies may be found at ScreenSite