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August 2010, Week 4

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Subject:
From:
"Baich, Laura J" <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Date:
Tue, 24 Aug 2010 15:43:35 +0000
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Indiana University Press is pleased to announce the recent publication of:

Hollywood Gamers
Digital Convergence in the Film and Video Game Industries
Robert Alan Brookey

"In touring the half-world of film-games, Brookey shows how brands are cross-marketed and why the production of multimedia brands has failed to live up to the talk." —Edward Castronova, Indiana University

For years, major film studios have licensed products related to their most popular films; video game spin-offs have become an important part of these licensing practices. Where blockbuster films are concerned, the video game release has become the rule rather than the exception. In Hollywood Gamers, Robert Alan Brookey explores the business conditions and technological developments that have facilitated the convergence of the film and video game industries. Brookey treats video games as rhetorical texts and critically examines several games to determine how specific industrial conditions are manifest in game design. Among the games (and films) discussed are Lord of the Rings, The Godfather, Spider-Man, and Iron Man.

188 pp.
cloth 978-0-253-35524-9 $60.00
paper 978-0-253-22231-2 $21.95

For more information, visit:
http://www.iupress.indiana.edu/catalog/product_info.php?isbn=978-0-253-22231-2 <http://www.iupress.indiana.edu/catalog/product_info.php?isbn=978-0-253-22231-2>

For Instructors:
If you are interested in adopting this book for course use, please see our exam copy policy:
http://www.iupress.indiana.edu/catalog/information.php?info_id=122&meid=122 <http://www.iupress.indiana.edu/catalog/information.php?info_id=122&meid=122>


--------------------
Laura Baich
Electronic Marketing Manager
Indiana University Press
812-855-8287 | 812-856-0415 (fax)
online: http://iupress.indiana.edu
blog: http://iupress.typepad.com
Twitter: http://twitter.com/iupress
Facebook: http://www.facebook.com/iupress

Celebrating 60 Years of Books with Brains! http://tiny.cc/IUPress60yrs

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