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October 2001, Week 4

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Subject:
From:
William Lafferty <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Date:
Wed, 24 Oct 2001 21:47:22 -0400
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On Wed, 24 Oct 2001, Mary Beltran wrote:

> Can anyone point me to where this quote originated? Was it perhaps
> from a Marilyn Monroe film? I'm also looking for other info
> pertaining to the rise of the blonde in film and popular culture in
> the 1930s, 40s, and 50s.

        This phrase ("Is it true... blondes have more fun?") originated
ca1962, the brainchild of Shirley Polykoff of Foote, Cone & Belding, who
oversaw Clairol's "Blonde" campaign that began in 1955 with "Does She or
Doesn't She?" She also originated the later slogan, "If I only have one
life, let me live it as a blonde." Polykoff died in 1998, age 90 or so,
and is a legend in the American advertising industry. Her career,
outlined in a '70s autobiography, pretty much serves as a paradigm for the
rise of the blonde in American culture, at least from a marketing p-o-v.

___________________________________________________________________________
                         William Lafferty, PhD
                          Associate Professor

Department of Theatre Arts [log in to unmask]
Wright State University office: (937) 775-4581 or 3072
Dayton, Ohio 45435-0001 USA facsimile: (937) 775-3787

        I have been in the scholastic profession long enough to know
        that nobody enters it unless he has some very good reason
        which he is anxious to conceal.

                                --- Augustus Fagin, Esq., PhD, in
                                    Evelyn Waugh's *Decline and Fall*

               Visit *Lake Michigan Maritime Marginalia* at
                  http://www.wright.edu/~william.lafferty

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