[Please excuse the cross-postings.]
CRITICAL METHODS AND APPLICATIONS
By Jeremy G. Butler, [log in to unmask]
TELEVISION teaches students how to read between the scan lines. In clear
and lively prose, utilizing hundreds of illustrations from TV programs,
TELEVISION introduces students to the varied ways in which TV goes about
telling stories, presenting news, and selling products. It shows how
cinematography and videography, acting, lighting, set design, editing and
sound all come together to produce the meanings that we take away from our
Moreover, TELEVISION provides essential critical and historical context,
lucidly explaining how different critical methods have been applied to the
medium and how television style has evolved over the decades. For
students, teachers, and general readers alike, TELEVISION makes available a
critical toolkit for analyzing this ubiquitous medium.
PRAISE FOR THE FIRST EDITION
An ideal text for courses introducing television to undergraduates. Written
with clarity and wit, it surveys a range of ways of analyzing a medium
which young people, although they consume it voraciously, seldom
scrutinize. -David Bordwell, University of Wisconsin
The best textbook on television available today. Butler provides a
comprehensive introduction to television genres, cultural and critical
approaches, modes of production and formal and aesthetic analysis. -Ellen
Seiter, UC-San Diego
NEW IN THE SECOND EDITION
* A completely new chapter on the television commercial that discusses its
rhetorical meanings and style and outlines the general structure of the TV
industry. (This chapter is currently available online.)
* Updated examples and dozens of new illustrations--featuring images
digitally captured from TV.
* Improved clarity of the frame grabs from the first edition, all of which
have been redone.
* www.TVCrit.com : A companion Website with numerous supplemental
materials (see below).
Television's Ebb and Flow; Narrative Structure: Television Stories;
Building Narrative: Character, Performance, Star; Beyond and Beside
Narrative Structure; Style and Setting: Mise-en-Scene; Style and the
Camera: Videography and Cinematography; Style and Editing; Style and Sound;
A History of Television Style, by Gary Copeland; Music Television, by
Blaine Allan; Animated Television: The Narrative Cartoon; The Television
Commercial; Critical Methodology: Alternatives to Empirical Study;
Appendix: Sample Analyses; Glossary; Index.
COMPANION WEBSITE @ www.TVCrit.com :
Development of TVCrit.com is underway, but some of the following features
have not yet been implemented.
* Video/sound clips illustrating principles of camera movement, editing,
sound, and more.
* Frame grabs from TV shows. All of the print edition's illustrations are
available in color, enlarged versions--suitable for use in lectures and
* Sample student papers.
* Sample syllabi.
Lawrence Erlbaum Associates, ISBN 0-8058-4209-8
July 2001; 396 pp; 260 illustrations; $45.
To request a review copy for possible use in a course, please fill out this
Textbook Marketing Manager
Lawrence Erlbaum Associates, Inc.
10 Industrial Avenue, Mahwah, NJ 07430-2262
201.236.9500, ext. 184
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Or, if this link breaks, please go to the LEA Website and search for
We have begun an e-mail newsletter at TVCrit.com for occasional updates on
the pre-release progress of TELEVISION (the book and the Website). If you
would like to subscribe to this newsletter, please send e-mail to:
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subscribe TVCrit YourName
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Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama: http://www.tcf.ua.edu