Please feel free to pass along to all potentially interested folk:
MC&S Calls for Papers on Advertising and Communication Theory
"Mass Communication & Society" (formerly "Mass Comm Review"), the
official journal of the Mass Communication & Society Division of the
Association for Education in Journalism and Mass Communication, invites
scholars of all theoretical and research perspectives to submit papers
for publication in either of two peer-reviewed special issues, one
focusing on advertising and the other on theory.
Matthew P. McAllister, associate professor of communication studies at
Virginia Tech, and Sharon R. Mazzarella, associate professor of
television-radio at Ithaca College, are editing the special issue on
advertising, which is titled "Advertising and Consumer Culture" and is
scheduled to be published in summer (July) 2000.
This special issue will explore from a critical perspective advertising
as a social institution and a symbolic system. Articles may examine any
aspect of advertising and consumer culture, including (1) advertising
and new communication technologies; (2) advertisements as texts; (3)
advertising and consumer ideology; (4) advertising to specialized
audiences; (5) global advertising and marketing; and (6) the effect of
advertising upon media content. Submissions may be interdisciplinary in
The special issue on theory, titled "Communication Theory and the 21st
Century," will be published in winter (January) 2000 and will be edited
by current MC&S Editor David Demers, assistant professor of
communication at Washington State University.
This special issue, to be published in winter 2000, will focus on the
role, function and consequences of theory in communication research.
Especially encouraged are papers and essays that (1) examine the history
of communication theory from a broad perspective, (2) review disparate
theoretical perspectives and approaches with the aim of theoretical
integration; (3) examine the philosophy of science assumptions
underlying various communication theories and approaches, (4) critique
specific theories or paradigms with the aim of theoretical synthesis,
and (5) speculate about the future direction of theory in communication
Submissions for both special issues should be no longer than 30 pages
total, should follow APA style, and must be received no later than June
For the special advertising issue, four copies should be sent to
Professor Matthew P. McAllister, Department of Communication Studies,
Virginia Tech, Blacksburg, VA 24061-0311; 540-231-9830 (office);
540-231-9817 (fax); < [log in to unmask]>.
For the special theory issue, five copies should be sent to Professor
David Demers, Edward R. Murrow School of Communication, Washington State
University, Pullman, Washington 99164-2520; 509-335-5608 (office);
509-335-1555 (fax); <[log in to unmask]>.
Matt McAllister e-mail: [log in to unmask]
Department of Communication Studies, Virginia Tech
Blacksburg, VA 24061-0311 USA ph: 540-231-9830 fax: 540-231-9817
Department of Communication Studies at Virginia Tech Seminar Series:
Popular Communication Division of ICA:
Online resources for film/TV studies may be found at ScreenSite