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March 1995, Week 2

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Film and TV Studies Discussion List <[log in to unmask]>
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Mon, 13 Mar 1995 13:17:15 CST
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Film and TV Studies Discussion List <[log in to unmask]>
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----------------------------Original message----------------------------
I'll be in London in May presenting two seminars.  I would appreciate anyone
forwarding this on to those who may be interested.  Thank you very much.
 Michael Wiese.
 
This is information about two seminars "Independent Film and Video: Financing
and Marketing Strategies" and "Video Publishing" which will be presented by
Michael Wiese in London on May 13th and May 20th, 1995.
 
For more information please contact Elliot Grove, Independent Film Workshop
in London at 437 3991 or fax 439 2243 or Michael Wiese at [log in to unmask] or
818 379-8799 in Los Angeles.
 
Michael Wiese is a producer of films, television programs, books, and videos.
He has three businesses:  a publishing company, a consulting business and a
television production company.  He has authored six best-selling professional
film and video books including Film & Video Financing and Film & Video
Marketing.
 
He was formerly vice president of original programming at Vestron Video where
he developed, produced and/or acquired over 200 video programs including The
National Geographic, Audubon, Smithsonian and NOVA Video series, the the
comedy line which included programs from Robin Williams, Whoopi Goldberg,
Billy Crystal and many others.
 As a consultant he has worked for National Geographic, The Smithsonian
Institution, Hanna Barbera, King World, and Republic Pictures.  He was
director and producer of Shirley MacLaine's best selling INNER WORKOUT video
and executive producer on PBS' Lifeguide series which included the
award-winning DIET FOR A NEW AMERICA.  He is currently finishing a feature
film script which will be shot in Bali.
 
May 20th
VIDEO PUBLISHING
Marketing Your Big Idea
 
with Michael Wiese
 
Course Outline
(subject to change)
 
 
I.  DRAWING BACK THE BOW--The Big Picture
 
II. DEVELOPING THE CONCEPT
 
III.  CREATIVE FINANCING: Shaking the Money Tree
 
IV.  DEALS, PROFIT SHARING, NEGOTIATING
 
V.  MARKETING
 
VI.  THE ART OF SPINNING PLATES
 
 
 
May 13th
INDEPENDENT FILM & VIDEO:
FINANCING AND MARKETING STRATEGIES
 
with Michael Wiese
 
 
Course Outline
(subject to change)
 
1.  Introduction
2.  Attitude
3. Development
4.  The Package
5. Financing
6.  Resources You'll Need
7. Leveraging Your Vision
8.  Financial Considerations/Understanding Cash Flow is Key
9.  Finding Investors
10. Why Most Projects Aren't Distributed
11. Targeting Distributors & Strategy
12. Going Direct to Video-Pros & Cons
13. The Limited Partnership Agreement
14. The Myth of the Standard Distribution Contract
15.  Marketing Case Studies
16. Video Sponsorship
17. Video Distribution
18. Distribution Channels
19.  What To Do While You Are Waiting to Make Your Feature

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