Two short (maybe obvious) comments
 
>I had noticed how some trailers looked great, but this one really >appealed
to me.  It was beautifully shot
 
Trailers aren't shot, but are edited down from the feature. If you liked the
cinematography in a trailer, this is not a special property distinguishing
the trailer from the film. It means the film itself is shot well.
 
>ads are a great place to begin to admire film.  All in all, I think
>everyone should consider these ads to be mini-movies in themselves.
 
Ads have huge budgets - sometimes as big as feature films, and for only
thirty seconds. They can afford to look good. Hopefully anyway.
 
(Pip Chodorov)
 
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