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September 1996, Week 2

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Sender:
Film and TV Studies Discussion List <[log in to unmask]>
Subject:
From:
Blaine Allan <[log in to unmask]>
Date:
Fri, 6 Sep 1996 22:23:53 EDT
In-Reply-To:
Message of Tue, 3 Sep 1996 14:54:17 -0500 from <[log in to unmask]>
Reply-To:
Film and TV Studies Discussion List <[log in to unmask]>
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On Tue, 3 Sep 1996 14:54:17 -0500 Matt McAllister said:
 
>So my question is: does anyone know of examples of advertising criticism
>that interpreted TV ads in the context of the program that surrounded the
>ads?  Where the critic did not separate the two discourses, but rather saw
>them as part of the same meaning system in his/her analysis?
 
You might search out Maurice Yacowar's "Ronnie Hawkins - The Hawk and
Friends:  Implicit and Explicit Structures in a Canadian TV Documentary,"
in Words and Moving Images, ed. William C. Wees and Michael Dorland
(Montreal:  Mediatexte, 1984), 181-90.
 
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