On Wed, 24 Oct 2001, Mary Beltran wrote:

> Can anyone point me to where this quote originated? Was it perhaps
> from a Marilyn Monroe film?  I'm also looking for other info
> pertaining to the rise of the blonde in film and popular culture in
> the 1930s, 40s, and 50s.

        This phrase ("Is it true...  blondes have more fun?") originated
ca1962, the brainchild of Shirley Polykoff of Foote, Cone & Belding, who
oversaw Clairol's "Blonde" campaign that began in 1955 with "Does She or
Doesn't She?"  She also originated the later slogan, "If I only have one
life, let me live it as a blonde."  Polykoff died in 1998, age 90 or so,
and is a legend in the American advertising industry.  Her career,
outlined in a '70s autobiography, pretty much serves as a paradigm for the
rise of the blonde in American culture, at least from a marketing p-o-v.

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