Dear Screen-L:


The University of California Press  is pleased to announce the publication of:

Playing to the World's Biggest Audience: The Globalization of Chinese 
Film and TV

Michael Curtin is Professor of Communication Arts and Director of 
Global Studies at the University of Wisconsin, Madison. He is also 
the author of _Media Capital: The Cultural Geography of 
Globalization_ and _Redeeming the Wasteland: Television Documentary 
and Cold War Politics._

http://go.ucpress.edu/CurtinPlaying

"Professor Curtin has woven solid research and interesting tales into 
a compelling analysis of cultural geography that will make an 
important contribution to the literature of international 
communication."-Chin-Chuan Lee, City University of Hong Kong


In this provocative analysis of screen industries in China, Hong 
Kong, Taiwan, and Singapore, Michael Curtin delineates the 
globalizing pressures and opportunities that since the 1980s have 
dramatically transformed the terrain of Chinese film and television, 
including the end of the cold war, the rise of the World Trade 
Organization, the escalation of democracy movements, and the 
emergence of an East Asian youth culture. Reaching beyond national 
frameworks, Curtin examines the prospect of a global Chinese audience 
that will include more viewers than in the United States and Europe 
combined. He draws on in-depth interviews with a diverse array of 
media executives plus a wealth of historical material to argue that 
this vast and increasingly wealthy market is likely to shake the very 
foundations of Hollywood's century-long hegemony.

Full information about the bookis available online: 
http://go.ucpress.edu/CurtinPlaying


-- 
Lolita Guevarra
Electronic Marketing Coordinator
University of California Press
Tel. 510.643.4738 | Fax 510.643.7127
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