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May 1995, Week 1

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Subject:
Re: Research into Film & TV Advertising
From:
Fore Steven James <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Date:
Fri, 5 May 1995 17:01:03 CDT
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----------------------------Original message----------------------------
Here are a couple of books you should check out for background information.
 
Justin Wyatt, High Concept: Movies and Marketing in Hollywood.  Austin: U
of Texas P, 1994.
 
Harold L. Vogel, Entertainment Industry Economics: A Guide for Financial
Analysis. 2nd edition?  Cambridge: Cambridge UP, 1990?

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