I, too, wonder about the aims and methodology of this research. Out of
curiosity, and because this is a controversial film, I went over to the
website, which does provide some contact names.
I compared the two different surveys to see the types of questions
asked. It was clear to me that if a person has not seen the film, the
answers will not be codified in the same way (for example, there is no
demographic data collected for such persons beyond whether or not the
respondents are "Followers of Jesus"--even that terminology is
interesting. Nor are any Likert-type questions asked, despite the fact
that interesting data could be gathered based on someone's exposure to
the film through trailers, news articles, talk shows, etc. and how that
influences a decision).
Because the actual survey is only for those who've actually seen the
film, I assume the research project is primarily inerested in whether
or not there is a difference in response from those who are Christian
and those who are not.
However, it seems clear that not only is the self-selected respondent
sample problematic in terms of validity, there also doesn't seem to be
any way to prevent someone from answering the survey more than once.
This obviously could skew the results. Thus I'm pretty skeptical about
the potential "findings" of this survey as regards this film, whatever
the hypothesis. I thought those on this list should be aware of this
information in case they were considering answering this survey.
Barbara L. Baker
Dept. of Communication
Central Missouri State University
Warrensburg, MO. 64093
>>> [log in to unmask] 04/04/04 03:06PM >>>
Whether you have seen The Passion of the Christ or not, can you fill
this short online opnion survey? It only takes 2-10 min., and there is
option for explaining why you did not see it. Even that info is
If it is not a lot of trouble, can you please pass it on to your
and family members? We currently have about 6,000 respondents, but
more would improve its accuracy. We are shooting for 10,000
Online resources for film/TV studies may be found at ScreenSite
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