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January 2017, Week 5


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Matthew Freeman <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Mon, 30 Jan 2017 11:00:56 +0000
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*Hosted by EAFIT University, Medellín, ColombiaIn Association with Bath Spa
University, UK,*
*Bournemouth University, UK &*

*University of Vic – Central University of Catalonia, Spain3-Day
International Conference: 11th – 13th October 2017*

*Confirmed Speakers:Carlos A. Scolari, Universitat Pompeu Fabra*
*Dan Hassler-Forest, Utrecht University*
*Matthew Freeman, Bath Spa University*
*William Proctor, Bournemouth University*

In an age where the distribution and sharing of content across multiple
platforms is increasingly accessible – and the attention span of audiences
even more divided as a result – transmediality has become a key strategy
for engaging audiences across media. Much has been written about the role
of transmediality in a Hollywood context, with scholars defining forms of
transmedia intertextuality (Kinder 1991), transmedia storytelling (Jenkins
2006; Evans 2011) and transmedia storyworlds (Scolari 2009; Wolf 2012),
with others exploring the related roles of transmedia fans (Hills 2015;
Booth 2016) and models of transmedia brand advertising (Tenderich 2015;
Freeman 2016). And yet different countries, cultures and peoples around the
globe are now beginning to define increasing uses for transmediality,
adapting this phenomenon in unique ways to different cultures, communities,
businesses and industries – be it in sectors of film, television,
publishing, journalism, leisure, radio and beyond, emerging in cultural
arenas as diverse as creative writing, museums, apps, virtual reality,
activism and education.

With this in mind, the Transmedia Earth Conference
<> aims to
internationalise both the study and the practice of transmediality by
providing a global platform for showcasing and exploring the many
manifestations of contemporary and historical transmediality around the
world. The conference benefits from a network of international partner
institutions, and is a collaboration between the Media Convergence Research
Bath Spa University, the Department of Social Communication
EAFIT University, the Centre for the Study of Journalism, Culture and
Bournemouth University, and the Konekto Research Group
the University of Vic – Central University of Catalonia.

The inaugural conference – hosted by EAFIT University in Colombia – seeks
to map emerging understandings of transmediality and global convergence
cultures. We are interested in hearing from both scholars and practitioners
about research that examines emerging contexts and meanings of
transmediality as well as from interested parties about cutting-edge social
and technological shifts related to media convergences. We invite proposals
for formal presentations and performative, digital or video based works.
Proposal topics may address, but are not limited to:

   - Transmedia storytelling and writing
   - Transmedia branding and marketing
   - Transmedia distribution and activism
   - Transmedia apps and online games
   - Transmedia web series and mobile devices
   - Transmedia audiences and fandom
   - Transmedia politics and education
   - Transmedia heritage and leisure spaces
   - Transmedia documentary and non-fiction
   - Transmediality as a transnational phenomenon

Please send proposals (300 words) along with a short biography to the
conference coordinators: Matthew Freeman ([log in to unmask]), William
Proctor ([log in to unmask]), Mauricio Vásquez (
[log in to unmask]) and Camilo Andrés Tamayo Gómez ([log in to unmask])
by no later than *31 March 2017*.

We are also hosting an '*Adaptive Storyworld Challenge*' in partnership
with Conducttr <>, the world’s favourite
transmedia storytelling engine for the creation of adaptive, interactive,
multi-channel experiences. We are looking for people that understand how to
build storyworlds, and we invite submissions for an altered reality
storyworld experience that is delivered to audiences across multiple media
platforms. In return, Conducttr will award three winners with a 1-year
Conducttr Indie subscription, 2 hours mentorship on your project via Skype,
and the projects showcased in Conducttr's transmedia Newsletter. Full
competition details and submission instructions for Conducttr's Adaptive
Storyworld Challenge can be found here
You have until *30 September 2017* to complete your work and submit your
presentation for consideration. Winners will be announced at the Transmedia
Earth Conference.

The spoken languages for the conference will be English and Spanish, with
translation facilities provided.

Full conference website:

*Dr Matthew Freeman, FHEA*

*Senior Lecturer in Media and Communication*
*Director, Media Convergence Research Centre*

*The Digital Academy*

*Bath Spa University*

T: +44 (0)1225 876708
Join us on: Facebook <> |
Twitter <> | YouTube
<> | LinkedIn
Newton Park, Newton St Loe, Bath, BA2 9BN.

Home of the Media Convergence Research Centre

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