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July 1994

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Subject:
From:
Allan Siegel <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Date:
Sat, 30 Jul 1994 09:43:00 CDT
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To follow on Edward O Neill recent posting
The post modern shift that you allude to has taken place we are simply
riding through its wake... from the POV of corporate hollywood the viewing
audience is not simply a film audiencem/TV audience. Therefore
film/TV narrative devices or constructs become inter-related. Sort of
a macro micro kind of thing. I do not believe that spectacular expenditure
of cash are supposed to be an antidote to any attitude on the part of the
audience. Rather, they simply represent one aspect of a commercial strategy
that believes that large film budgets generate large corporate profits.
The distancing EFFECT relates to many other cultural factors.There are
many elements of the entertainmentment industry that are common to
corporate leadership. Why spend millions of dollars on a megastar
baseball player or basketball player unless you believed that this
would generate a proportionate income. thanks edward for your post
Allan

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