*FULL PROGRAMME AVAILABLE:*

*Transmedia UK: Sector by Sector*

*Media Convergence Research Centre** and **Centre for Culture and Creative
Industries *
*Bath Spa University, Corsham Court Campus*

*One-Day Academic-Industry Workshop:*

* Friday 24th November 2017, 9.30am-6.00pm*

*Industry Speakers:*
*Alison Norrington, Creative Director at StoryCentral Ltd.*
*Lana Beckwith, Senior Content Development Manager at HarperCollins*
*Nataly Rios Goico, Creative Consultant at Conducttr*
*Kate Fitzpatrick, Senior Strategist at e3 Media*
*Tim Kindberg, CEO at Matter 2 Media Ltd.*


We are pleased to announce the full programme for *Transmedia UK: Sector by
Sector
<https://www.eventbrite.co.uk/e/transmedia-uk-sector-by-sector-one-day-academic-industry-workshop-tickets-39076774685?aff=eac2>*,
an academic-industry workshop that will take place on *Friday 24th November
2017* at *C**orsham Court, Bath Spa University*. Registration closes on
Monday 20th November.

Transmedia UK: Sector by Sector aims to map the ways in which different UK
media sectors are now responding to ideas, concepts and pressures of
transmediality. This academic-industry workshop will identify the
strategies and principles that now make up the transmedia practices in and
across online gaming, publishing, mobile media, digital marketing, film and
television and beyond, examining which practices operate across these
sectors while exploring what it now means to distinguish between
storytelling, publishing, interactivity and marketing in today's digitally
interconnected media environment.

As well as the industry speakers, the workshop will also showcase a range
of academic perspectives on new developments in transmediality, spanning
film and television, digital and participatory storytelling, heritage,
pedagogy, publishing, advertising and marketing, mobile apps and virtual
environments.

Full programme as follows:

09:30 – 10:15*   Coffee and Registration   *


10:15 – 10:30*   Welcome and Introducing the Media Convergence Research
Centre and the Centre for Culture and Creative Industries: Matthew Freeman
and Kate Pullinger*

10:30 – 11:15*   Opening Plenary Address: *

*‘The Present and Future of Transmedia Storytelling’*
Alison Norrington (StoryCentral Ltd.)

11:20 – 12:20   *Panel 1: Transmedia Film and Television*

Robert Stenson (University of Nottingham):
*‘Transmedia to Trans-channel: Film Trailers and the Television Ad-break’*

Meng Liang (University College London):
*‘Transmedia Narrative Work in Neoliberal Hollywood’*

Matthew Freeman (Bath Spa University):
*‘Rebuilding Transmedia Star Wars: Strategies of Branding and Un-branding a
Galaxy Far, Far Away’*

12:20 – 13:00*   Lunch      *


13:00 – 14:20*   Panel 2: Industry Perspectives on Transmedia Strategies*

Nataly Rios Goico (Conducttr):
*‘Transmedia as Online Worlds’*

Lana Beckwith (HarperCollins):
*‘Transmedia as Publishing’*

Kate Fitzpatrick (e3 Media)
*‘Transmedia as Digital Marketing’*

Tim Kindberg (Matter 2 Media Ltd.):
*‘Transmedia as Mobile and Social Video’*

14:20 – 14:50*   Roundtable Discussion: Understanding Today’s Transmedia
Landscape*

Nataly Rios Goico (Conducttr), Lana Beckwith (HarperCollins), Kate
Fitzpatrick (e3 Media), Tim Kindberg (Matter 2 Media Ltd.) and Alison
Norrington (StoryCentral Ltd.)

14:50 – 15:10   *Coffee Break           *


15:10 – 16:10   *Panel 3: New Approaches to Researching Transmedia*

Jenny Kidd (Cardiff University):
*‘Transmedia Heritage’*

Simona Spinelli (King’s College London):
*‘Multidimensional Storytelling: A New Framework for Analysing Transmedia
and Digital Storytelling’*

Isabel Vincent (Bangor University):
*‘The Quest for Reality: Transmedia Storytelling as Religious Experience’
  *

16:15 – 17:30   *Panel 4: New Approaches to Producing Transmedia*

Anna Zaluczkowska (Northern Film School):
*‘Whose Story is it Anyway?’*

Charlie Tweed (Bath Spa University):
*‘Transmediatising Media Art’*

Laura Little (Bath Spa University):
*‘All the Better to See You: Depictions of the Wolf in Little Red Riding
Hood’*

Sara Sylvester (Cardiff University):
*‘The Art of Creative Learning in the Transmediascape: Participation,
Engagement and Pedagogy’*

17:30 – 18:00*   Plenary Discussion and Closing Remarks: Emerging
Strategies for the Transmedia Landscape*


*Please book your ticket via the Eventbrite page here
<https://www.eventbrite.co.uk/e/transmedia-uk-sector-by-sector-one-day-academic-industry-workshop-tickets-39076774685?aff=eac2>.
*

*More details about the event can also be found here
<https://www.bathspa.ac.uk/liberal-arts/research/media-convergence-research-centre/transmedia-uk/>,
while information about travelling to Corsham Court can be found here
<https://www.bathspa.ac.uk/be-bath-spa/campuses/corsham-court/>.Please
contact Matthew Freeman ([log in to unmask] <[log in to unmask]>)
for any further questions.*



*Dr Matthew Freeman, FHEA*
*Reader in Transmedia Communication*
*Director, Media Convergence Research Centre*

*Writing, Film and Digital CreativityBath Spa University*

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