"NAILED IT is the story of a whole community fighting for a new life. It's
a quintessentially American story of rebuilding and making something new."
- Lulu Garcia-Navarro, National Public Radio (NPR)
Adele Pham's documentary film NAILED IT was recently on public television
for Asian American and Pacific Islander Heritage Month and featured on NPR.
This film is now available for streaming, rentals, and purchases:
Educational Streaming: https://twn.tugg.com/titles/nailed-it
Educational DVD or Life of Digital File :
Visit any strip mall in the United States, and there’s bound to be a
Vietnamese nail salon. While ubiquitous in cities across the country, few
Americans know the history behind the salons and the 20 Vietnamese refugee
women, who in 1975, sparked a multibillion-dollar industry that supports
their community to this day. Weaving powerful personal stories with
insightful interviews, NAILED IT, a new documentary by director Adele Free
Pham, captures an unforgettable and often hilarious saga born of tragedy,
charting the rise, struggle, stereotypes, and steady hold Vietnamese
Americans have on today’s multiethnic $8 billion dollar nail economy.
Filmmaker Adele Free Pham is available for speaking engagements. To submit
your request, fill out this form: https://goo.gl/forms/LhJCkbS5oFDRgiN72
“A captivating exploration of the survival of a community... the film makes
parallels between the harrowing experiences of Vietnamese refugees and
current refugee crises worldwide."
- Kat Hughes, CAAM
"With stereotype narratives about immigrants and immigrant communities
dominating public discourse, the film’s insight into intercultural
relationships, female entrepreneurial pioneers, and the underlying refugee
experience, is the spotlight we need now more than ever to remind us all
that we are one nation of immigrants”
- Julia Liou, MPH Co-founder & Director of the California Healthy Nail
“Filmmaker Adele Pham's entertaining and urgent take on the refugee
experience should be required viewing at a time when the immigrant's value
to America is being fiercely debated. She is a necessary voice of the
- Don Young, CAAM Director of Programs
"For mixed-race Vietnamese filmmaker Adele Pham, it’s personal, as she
confronts her cultural conflicts and discovers her place within the
- HAAPI Film Festival
"NAILED IT presents a lineage of legacy moments in nails, like Mantrap, the
first nail salon chain to cater to black women in the hood."
- Global Peace Film Festival
"This is the miraculous true story of how it all began with 20 Vietnamese
refugee women in 1975, told through the astute lens of a woman to whom this
story is particularly near and dear, Vietnamese director Adele Free Pham."
- Sarasota Film Festival
"Filmmaker Adele Pham explores the genesis and legacy of the Vietnamese
American nail salon, while discovering her own connection to the community.
With a surprising link to Hollywood, this documentary shows the struggle,
resilience and determination of Vietnamese refugees to build a new life in
- DisOrient Asian American Film Festival of Oregon
"Nailed it! seeks to uncover the fascinating but little known history of
Vietnamese immigrants in America's hazardous beauty industry."
- Jamilah King, Colorlines
"Filmmaker Adele Pham explores her own mixed-race identity while
discovering the origins of how Vietnamese Americans have become synonymous
with nail salons in the U.S."
- Huu T. Ly, Programmer, Austin Asian American Film Festival
"NAILED IT paints an illuminating picture that’s incredibly wide-spanning
and personal, a secret history of an eight billion-dollar industry."
- New Orleans Film Festival
World Premiere, CAAMFest, 2018
New Orleans Film Festival, 2018
Austin Asian American Film Festival, Winter Showcase, 2018
Seattle Asian American Film Festival, 2019
UMASS Asian American Film Festival, 2018
America Reframed, World Channel, 2019
Charlotte Film Festival, 2018
Atlanta Asian Film Festival, 2018
CCNY Doc Showcase
The New School
DisOrient Asian Film Fest, 2019
Sarasota Film Festival, 2019
Robeson County CommUNITY Cinema
Portland Art Museum
FREEP Detroit 2019
Foundation for Asian American Independent Media, Chicago
San José Museum of Art
Association for Asian American Studies (AAAS)
Vietnamese Boat People Event, New York, 2019
Houston Asian American Pacific Islander Film Festival, 2019
Global Peace Film Festival, Orlando, 2019
Third World Newsreel
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