At 9:55 PM -0500 8/19/97, plath3 wrote: >The recently released "Conspiracy Theory" was preceeded by a novel based >on the film, which if not a first, is at least a recent development. >Previously, the novel based on the film followed it. > Not sure how recent this really is. When the original STAR WARS first came out, I read a pre-publication copy of the novel based on the movie BEFORE the opening of the movie. In general, STAR WARS seems to represent if not the origin of many of the current film-commodity marketing practices then certainly a watershed moment in which a qualitative and quantitative shift in movie marketing began. _____________________________________________________________________ Nick Chapman [log in to unmask] http://www.umich.edu/~nwc Program in American Culture, University of Michigan, Ann Arbor MI 48109-1027 USA There can, of course, be no apolitical scholarship. -- Chandra Talpade Mohanty _____________________________________________________________________ ---- Online resources for film/TV studies may be found at ScreenSite http://www.sa.ua.edu/screensite