Patricia, I think you're right, that the ad agency and Nike didn't listen carefully to the lyrics. I think they just wanted to bask in the rebel cool of Iggy Pop, and liked the combat metaphor of it all, (and also missed the sexual metaphor). But it still makes me sick. Somehow it wouldn't bother me so much if when they commodify my heroes they at least got the main message right. Yeah, I know, that's the way commodification works. Jill ---- To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L in the message. Problems? Contact [log in to unmask]