Does anyone know of any references or have any personal knowledge of the
extent and type of market research that major studios conduct prior to movie
release?  How much does a studio know about the potential success of a new
film?  About competitors' upcoming releases?  How do they use this
information (presumably for release timing)?  How confident are they in
their forecasts?  How accurate?
 
Thanks
Bob Krider
Dept of Marketing
Hong Kong University of Science and Technology
 
----
To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L
in the message.  Problems?  Contact [log in to unmask]