Does anyone know of any references or have any personal knowledge of the extent and type of market research that major studios conduct prior to movie release? How much does a studio know about the potential success of a new film? About competitors' upcoming releases? How do they use this information (presumably for release timing)? How confident are they in their forecasts? How accurate? Thanks Bob Krider Dept of Marketing Hong Kong University of Science and Technology ---- To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L in the message. Problems? Contact [log in to unmask]