Author: [log in to unmask] Date: 12/16/94 1:49 PM [Editor's note: This message was submitted to SCREEN-L by the "Author" noted above, and not by Jeremy Butler ([log in to unmask]).] I am a fifth year student - in the fifth year after the high school diploma- at the Sorbonne University (France). I am writing a report -about 60 pages long- dealing with the using of marketing in the cinematographic industry. I am particulary interested in the tests used by the american professionals during the elaboration of a film: scenario test, cast appeal testing, tittle tests, sneak preview... The aim of such tests is to resuce the risks of commercial failure. I would like to get some information about these methods. Thanks to all of you in advance for any info you could provide. Take care ******************************* * Wolfgang Mathurin * * [log in to unmask] * *******************************