To Whom, etc. I am working on a project at Indiana University regarding the television series "Northern Exposure." More specifically, I am interested in how the marketing of the show, the actors, the characters, and other assorted epiphenomena influence the reception of the show. I hope to show how the show is constructed by the social practices of its viewers and how the show is constantly redefining itself in relation to its audience. What I need now is suggestions for what recent critical discourse I might read to better handle the project. I have tiptoed through Zizek's "Looking Awry," I have re-read Benjamin's "Work of Art in the Age of Mechanical Reproduction," and I have read Barbara Klinger's essay "Digressions at the Cinema: Reception and Mass Culture." There are many other essays I have read in preparation for this, most notably, Charles Eckert's "The Carole Lombard in Macy's Window," and Jeanne Allen's work on the spectator as (targeted) consumer. If anyone has any suggestions, I would be much obliged. Chris Doran