Call for Proposals Society for Cinema and Media Studies (SCMS) March 19-23, 2014 in Seattle *Television Networks and Brand Identity* From FX’s recent creation of the spin-off channel FXX, to G4’s shift to The Esquire Network, to the more minor rebrands for AMC and the Style Network, brand identity is seemingly more integral than ever in the television industry. Yet, brand identity as a concept carries numerous meanings—Is it an advertising campaign, an internal programming strategy, a critical perception, or some combination of all three?—and is still underrepresented in contemporary television and media studies scholarship. This panel seeks to highlight the importance of branding in today’s television landscape, the diverse ways in which networks define themselves through branding, and the multitude of approaches scholars can take in their analysis of brands. Paper topics may include but are not limited to: --Case studies of contemporary network brand campaigns, including aesthetic examination of particular advertisements and TV spots --Considerations of how networks attempt to appeal to different minority groups and audience segments --Investigations into how individual series create, alter, or reflect pillars of a network’s broader brand identity --Contextual and discourse analysis of the impact of critical or fan reception on the development of a network brand identity --Comparative analysis between a network/channel’s shifts in brand identity over time, or how separate network brands fit within a larger media conglomerate --Historical work on older, previous conceptualizations of network identity Please submit an abstract of 250-300 words and a brief bio to Amanda Keeler ([log in to unmask]) and Cory Barker ([log in to unmask]) by August 1. Decisions will be sent out by August 15. -- Cory Barker Graduate Student Department of Communication and Culture Indiana University twitter.com/corybarker (765) 499-0080 [log in to unmask] ---- To sign off Screen-L, e-mail [log in to unmask] and put SIGNOFF Screen-L in the message. Problems? Contact [log in to unmask]