Dear Screen-L: The University of California Press is pleased to announce the publication of: Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV Michael Curtin is Professor of Communication Arts and Director of Global Studies at the University of Wisconsin, Madison. He is also the author of _Media Capital: The Cultural Geography of Globalization_ and _Redeeming the Wasteland: Television Documentary and Cold War Politics._ http://go.ucpress.edu/CurtinPlaying "Professor Curtin has woven solid research and interesting tales into a compelling analysis of cultural geography that will make an important contribution to the literature of international communication."-Chin-Chuan Lee, City University of Hong Kong In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. Full information about the bookis available online: http://go.ucpress.edu/CurtinPlaying -- Lolita Guevarra Electronic Marketing Coordinator University of California Press Tel. 510.643.4738 | Fax 510.643.7127 [log in to unmask] ---- For past messages, visit the Screen-L Archives: http://bama.ua.edu/archives/screen-l.html