In a message dated 3/15/02 11:54:56 AM Central Standard Time, [log in to unmask] writes: > The studios have a reputation for wanting quick > cash, which is created by putting bums on seats in the midwest. > So if a midwestern lower-middle-class audience doesn't like the > movie... it's back to the cutting room. > > I think the myth of the midwestern, lower middle class test audience should be debunked. I've lived in Kansas City for several years and have never heard of a test screening, but when I lived in LA a couple of years ago, test screenings were abundant. Here, we're too insulated. I've heard that only fifty percent of midwesterns go to a movie a year. Perhaps, the sophisticated, bi-coastal audiences are also responsible for a compromising cut of a film. Travis Frick ---- For past messages, visit the Screen-L Archives: http://bama.ua.edu/archives/screen-l.html