On Wed, 24 Oct 2001, Mary Beltran wrote: > Can anyone point me to where this quote originated? Was it perhaps > from a Marilyn Monroe film? I'm also looking for other info > pertaining to the rise of the blonde in film and popular culture in > the 1930s, 40s, and 50s. This phrase ("Is it true... blondes have more fun?") originated ca1962, the brainchild of Shirley Polykoff of Foote, Cone & Belding, who oversaw Clairol's "Blonde" campaign that began in 1955 with "Does She or Doesn't She?" She also originated the later slogan, "If I only have one life, let me live it as a blonde." Polykoff died in 1998, age 90 or so, and is a legend in the American advertising industry. Her career, outlined in a '70s autobiography, pretty much serves as a paradigm for the rise of the blonde in American culture, at least from a marketing p-o-v. ___________________________________________________________________________ William Lafferty, PhD Associate Professor Department of Theatre Arts [log in to unmask] Wright State University office: (937) 775-4581 or 3072 Dayton, Ohio 45435-0001 USA facsimile: (937) 775-3787 I have been in the scholastic profession long enough to know that nobody enters it unless he has some very good reason which he is anxious to conceal. --- Augustus Fagin, Esq., PhD, in Evelyn Waugh's *Decline and Fall* Visit *Lake Michigan Maritime Marginalia* at http://www.wright.edu/~william.lafferty ---- Online resources for film/TV studies may be found at ScreenSite http://www.tcf.ua.edu/ScreenSite